Enter to win a FREE seat! ($300 value)

DAM Guru Program will give away one FREE seat for this special workshop to be hosted on 31 March in New York City.

31 March 6:00p – 9:00p ET (New York)

Location of event: Optimity Advisors 183 Madison Ave Suite 1205 (enter at 40 East 34th St) New York, NY 10016

“Metadata Monday” with Optimity Advisors Partner, John Horodyski, is a workshop that teaches the fundamentals of metadata. It will cover metadata concepts, standards, best practices and the steps involved in designing a metadata model for  digital content.

The workshop content is specifically related to Digital Asset Management (DAM) and Content Management Systems (CMS). It is intended for users and administrators who want to be empowered with the knowledge of how metadata can be the “lifeblood” of DAM/CMS, facilitating digital asset discovery, use and reuse.

This workshop will help you better communicate your requirements and needs, whether you already have a DAM or CMS system or are looking to select one.


Topics to be covered

  1. Metadata Exercise
  2. Metadata Concepts and Terminology
  3. Metadata Benefits
  4. Metadata & Search
  5. Metadata Model Design Process – Step by Step
  6. Governance and Stewardship
  7. Metadata Best Practices


Instructor / Presenter / Host

John Horodyski is a Partner with Optimity Advisors with over 13 years of management strategy experience in Digital Asset Management (DAM), metadata and taxonomy design, digital and social media marketing and brand strategy.  John has provided strategic direction and consulting on DAM implementations including metadata and taxonomy design for a variety of Fortune 500 clients from consumer packaging goods, to the pharmaceutical industry and media & entertainment.

Refreshments will be provided.

LearnDAM-Logo-75x75Picturepark sponsors this drawing as part of the #LearnDAM initiative to provide the DAM community with quality digital asset management educational materials that are not sales focused.

We congratulate winner Carol Thomas-Knipes!

If you’d like to attend this event, please register here.

Terms and Conditions – Winner will be selected by random drawing. All drawing entrants must be at least 18 years of age and legally permitted to enter this drawing. Attendance information will be sent to winner from Optimity Advisors. Prize can not be exchanged for cash or other prizes. Prize is limited to workshop admission only. Winner pays for lodging, transportation and all other expenses related to attending the event. Employees of Picturepark, other Digital Asset Management software vendors or resellers, Optimity Advisors or Henry Stewart Events are not eligible. Winner will be notified by email on 24 March. Void where prohibited by law.