Digital Media Coordinator
Public Broadcasting Service (PBS)
Timely promotional asset delivery to PBS member stations and digital platforms is crucial in driving increased audience to our content and increasing key metrics. In order to better facilitate this distribution across the PBS system, Marketing operates a Digital Asset Management (DAM) platform to manage and disseminate all digital assets to member stations across all on-air, online, social and print channels.
The Digital Media coordinator collaborates closely with the Digital Media Associate to support our Multiplatform Marketing team in daily operations related to video quality assurance, national break scheduling, and media asset management. The Digital Media Coordinator is responsible for maintaining the high technical and editorial standards for all on-air promotion as well as ensuring assets are pushed to our various distribution platforms in a timely manner.
Essential duties will include, but are not limited to:
Support Marketing and our production teams by ensuring all video assets are cleared, scheduled, and distributed to all relevant PBS stakeholders.
Manage DAM asset workflow, providing on-going Producer, Production and Strategy support.
Fulfill asset requests from member stations and PBS staff, primarily through the DAM, communicating asset availability and usage.
Provide technical and other required support to member stations and PBS staff on DAM system and various asset concerns in a courteous and timely manner.
Log user and system errors; report and trouble shoot issues to DAM and IT teams; follow-up with users.
Support Production and Strategy on DAM usage and training, field requests and questions.
Assist with communication, on-boarding, training and support activities for stations, internal and external producers, and other stakeholders.
Collaborate with Digital Media Associate to fulfill the following critical duties to create and distribute promotional video to the PBS National Broadcast Schedule.
Validate and approve Marketing assets in the DAM, including video, and digital media; work with internal and external producers to ensure metadata is properly entered.
Download and screen on-air/online promo files from the DAM, reporting on technical and editorial issues and other potential flags to the Digital Media Associate, Multiplatform Marketing and Content, relevant production staff, and external producers.
Create media inventory records for all approved on-air assets.
Create XVID records and format breaks on the National Package Channel.
Assist in the creation of the bi-weekly promo reel feed for member stations.
Write articles and assist in the creation of weekly newsletters.
Strategize new enhancements.
Requirements for success:
1-2 years experience working in a production environment.
1-2 years experience in content management, preferably media asset management and/or library services.
Bachelor’s degree with major in: Marketing, Film/TV Production, Communications, or related field.
Familiar with the digital media, database and content management systems.
Familiar with various video formats.
Analytical thinking skills and superior attention to detail.
Resourceful, self-directed and a flexible team player.
Excellent time management skills.
Ability to handle multiple projects and requests simultaneously and prioritize accordingly.
Excellent oral and written communication skills.
Strong customer service skills.
Desire to take on new tasks in this role that fit into the bigger picture priorities and objectives for the Multiplatform Marketing Team.
Knowledge of production-related technology for on-air, online, or print.
Experience working with creative and technical people.
Experience in broadcasting or public media a plus.
PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities
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