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Digital Asset Management Specialist

Starkey Hearing Technologies

Starkey Hearing Technologies is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President Brandon Sawalich, Starkey is the only American-owned and operated provider of hearing technologies. The company has more than 5,000 employees, operates 24 facilities and does business in more than 100 markets worldwide.

Starkey Hearing Technologies is seeking to add a Digital Asset Management Specialist

The Digital Asset Management Specialist will collaborate with key members of the business to create the digital asset management strategy and vision for Starkey Hearing Technologies, which will ultimately support the company’s objectives and goals. From the vision, the leadership team will develop an integrated, prioritized strategic road map for the company that will deliver capabilities to drive efficiencies, effectiveness, and revenue growth. The person in this role will partner with other leaders across marketing, sales, executive leadership, communications, development and client teams to design, implement and continuously improve the digital asset management platform. Effective digital asset management solutions include people, process, and data to realize the business outcomes. While the role may be referred to as a digital asset management role, it can include elements of the following at various times:

  • Enterprise content management
    • Manage translation content
    • Provide -content management support (Sitecore)
    • Perform content management tasks
    • Follow and maintain Starkey online brand guidelines/standards
  • Digital asset management

        a. Identify, collect, categorize, and rename assets/files

        b. Metadata management: Add descriptions and keywords to web-ready files, rename files for SEO benefits

        c. Create, repurpose, and/or process assets when needed

        d. Identify duplicate assets, outdated pieces, and pieces that don't adhere to the company brand standards

  • Video management          

          a. Upload, organize and manage videos on our video server

          b. Identify opportunities to implement standardized approaches and work with digital and creative teams to implement                system-wide

          c. Follow and maintain Starkey online brand guidelines/standards

This role will serve as the face of digital asset management, acting as a change agent and proponent for enterprise DAM capabilities and processes. The ideal future state is intended to support content development, curation, and publishing, as well as improved auditability and tracking.


  • Partner with key business leaders and cross-functional stakeholders to lead development of the DAM vision, guiding principles,
  • prioritized use cases/end user experiences, high-level requirements and road map.
  • Define project scopes and craft business requirements document with input from relevant stakeholders.
  • Craft 1-, 2- and 3-year road map for incremental process improvements and DAM strategic direction.
  • Assess project KPIs post launch qualitatively and quantitatively.
  • Facilitate strategic decisions and creation of tactical plan surrounding development and implementation of target state processes and technology (including relevant business readiness and change management considerations, as well as integration with or migration of existing/enhanced processes and tools).
  • Develop and maintain a metadata entry protocol. Work with various stakeholders across the enterprise to define metadata and taxonomy guidelines. Actively promote data consistency to support common standards and analytics.
  • Establish periodic data verification review processes to ensure data integrity.

Success Measures:

  • Deadline-driven
  • Accuracy of Work
  • Data/Analytics

Other Duties:

  • Support Starkey Employee Corporate and/or Department Guidelines.
  • Check and verify quality.
  • Support corporate health and safety objectives.
  • React to change productively and handle other essential duties as assigned.

You Will Need:



BA or BS in Marketing, Advertising, Digital Communications or related field,

MLIS degree highly desirable


  • 3+ years of experience managing an enterprise content management or digital asset management system for a large client or company
  • 3+ years in project management, technology-related implementations, and/or strategic planning roles


  • Strong working knowledge of design and web development processes
  • Staying up-to-date with digital asset management best practices
  • Familiarity with SEO principles

Skills & Abilities:

  • Demonstrated ability to manage multiple tasks and meet deadlines with minimal supervision
  • Ability to work independently and in a team-oriented, collaborative environment
  • Excellent organizational skills and attention to detail
  • Excellent communication and interpersonal skills

The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job.





Detail-oriented: Capable of carrying out a given task with all the details needed to get the task done well



Self-starter: Inspired to perform without outside help

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