Angie is brand new to the digital asset management industry, but armed with her recent certification in digital asset management, from The DAM Foundation, she already knows one important truth: DAM is a strategy.
What companies/organizations have you worked for as a DAM professional? What was your role at each?
I am currently the Marketing Coordinator at Primrose School Franchising Company. I received Digital Asset Management certification this May from The DAM Foundation and have been researching DAM platforms seriously for the past couple of months. Our marketing department is considering implementing a Digital Asset Management platform and strategy within our department that I would like to see scale up to benefit the entire company down the road. So, I’m in a very initial/beginner’s mode with DAM.
How do you describe digital asset management to others?
DAM is a strategy before its culmination in a platform of any kind. It is a great way to organize and implement strategic vision for any company.
How did you learn DAM? Any recommended sources?
I would highly recommend The DAM Foundation for anyone seeking certification or education about Digital Asset Management. There are two books that I’ve pored over that I would recommend as well: Digital Asset Management, Second Edition 2016 by Elizabeth Keathley and DAM Survival Guide – Digital Asset Management Initiative Planning by David Diamond.
If you weren’t doing DAM as a career, what would you be doing?
I would either be teaching private music lessons from home or working in accounting.
What is your vision for DAM? What will it look like in 5 years?
I would love to see DAM become THE central repository for every aspect of our company. For example, the operations department is implementing a system that lists FF&E for all of our schools in the franchising system, along with all of our operational policies and procedures. Also, our franchising department works with a system that allows them to connect to potential franchise owners and gives them a pipeline view of how these potential partners are tracking within our qualification process. These are just two examples I believe could be incorporated into a DAM strategy to help our company work a lot more efficiently in the future.
What more would you like to learn about DAM?
I would like to learn everything I can about Digital Asset Management and, especially, the future impact of DAM on business.