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(Webinar) Real Story Group: The Right Way to Select DAM/MAM Technology

22 Feb 2017 @ 12:00 pm - 12:30 pm EST


From the host’s website:

In the market for a digital & marketing asset management system? Thinking about divorcing your current vendor? Looking for a better way to manage your brand assets, and wondering if there’s a site that uses the perfect algorithm, matching your needs with the best possible solution? This session is for you.

Rather than selecting a new technology based on a ratings spreadsheet or with whom your boss plays golf, we’ll look at a better path toward selecting DAM technology. You’ll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that’s meaningful and useful to you.

Led by Real Story Group Principal Analyst Theresa Regli, this webinar deals the straight dope on pitfalls to avoid and reliable paths to follow.


22 Feb 2017
12:00 pm - 12:30 pm


United States


Event Type
Webinar / Virtual
Event Goal
Education (no commercial agenda)
Are you currently a DAM Guru Program member?
Promotion Channels
DGP Twitter (@DAMGuru), DGP Website
Twitter usernames
@TheresaRegli, @RealStoryGroup
DAM Guru Program does its best to ensure event information is correct; but dates, times, agendas and locations can change. Please consult the official website page for any event you plan to attend. 

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