Course: Integration And The Content Landscape For Digital Asset Management (DAM)
Digital assets are the atomic “building blocks” of the content universe, and they are key parts of a dynamic, changing, and much larger technology landscape. Numerous other systems also interoperate with Digital Asset Management (DAM).
This course explains how DAM interacts with product information or collections information management, web/print publishing, social media, marketing resource management, enterprise resource planning (ERP), and other systems. Application programming interfaces (API), micro services, and partnering with IT are central to getting started and being ready to keep up.
You will learn the techniques for keeping alert for ever-present changes in the digital landscape that are key as technology and organizational needs evolve and change. Awareness of all these factors are critical to being an effective DAM leader.