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Ingeniux: Structured Content: Today’s Best Practice

16 Nov 2017 @ 11:00 am - 12:00 pm PST


from the host’s website:

Structured content is fast becoming today’s best practice.

With the proliferation of channels and devices, we can no longer create ad-hoc content and recraft it over and over again.

Structured content is content that follows a pattern, making it easy for authors to create and computers to process. It saves time, improves quality, and supports dynamic assembly and delivery of content to all channels. Structured content is critical to successful chatbots, intelligent assistants, and AI.

Join Ann Rockley in this webinar to learn:

  • What is structured content
  • Benefits of structured content
  • How structured content supports customer engagement and channels
  • How to develop a structured content strategy
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