DAM Guru, New Jersey DAM Meetup, London DAM Meetup and Insight Exchange Network (IEN) are holding a joint webinar: The State of DAM User Adoption Today. The event takes place on Thursday 17th October 2019 at 8.30am PT, 11.30am ET, 4.30pm UK and 5.30pm Europe.
Topics such as the following will be discussed:
- Who are your users?
- Why is UI/UX so important to user adoption?
- What techniques have been successful in the adoption of DAM?
- What challenges have the panel faced or are aware of?
The session will run for 45 minutes and there will be an opportunity to ask questions at the end. The four panelists will be: Lisa Grimm, Director, Digital Asset Management at Novartis; Ian Matzen, MLIS, Digital Asset Manager, Blogger; Henrik de Gyor, consultant, podcaster, writer and Ralph Windsor, Project Director of DAM consultants, Daydream, Director of DAM Guru. The panel will be moderated by Frank DeCarlo, CEO of RPR Graphics.
User adoption is widely acknowledged to be one of the most complex and demanding problems faced by DAM users, yet solving it can dramatically increase the ROI that users can obtain from their DAM solution.
Adoption (or lack thereof) is typically one of the key factors that dictates whether or not a DAM initiative is successful. While there are many resources that cover the features and capabilities of DAM technology, practical information about the adoption subject is much harder to find. This panel discussion aims to address that imbalance.
The event will follow the same format as The State of DAM webinar which was held in April by New Jersey and London DAM Meetups. It will also be entirely free of adverts or sales pitches etc and should provide DAM end-users with some practical and actionable advice that they can apply to their own adoption programmes.
The event is free of charge and open for anyone with an interest in DAM adoption, including end-users, vendors and consultants. The registration link is below: