Guru Talk: Mick Roovers – Rabobank

mick-rooversMick Roovers has been doing digital asset management for nearly ten years and understands the value a DAM can bring by having it serve as the backbone for an organizations’ content creation, management and publication processes.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I have been working for Rabobank, one of the largest all finance banks in the Netherlands and a global Food & Agri player, for almost 10 years. This entire period I have been working as a Digital Asset Management (DAM) professional, although I wasn’t aware that I was doing DAM in the first few years. I was working as a project manager on the brand portal and asset management seemed just one of the things that “needed to be done”. Currently I am responsible for the Marketing Asset Management of the entire organization. I will be leaving Rabobank within a few weeks, to join IntoAction – a digital marketing consultancy firm, to help other companies getting their Digital Asset Management done the right way.

How do you describe digital asset management to others?

Digital asset management is all about getting the right assets to the right people at the right time, by using a central platform for these assets. It involves three steps: creation, storage and distribution. Every step has influence on the other. To be able to distribute the assets, you must be able to find them in the storage, to be able to find them in the storage you must be able to upload the assets with the right metadata. To be able to upload the assets you must have workflows, authorizations, taxonomies in place etc.

How did you learn DAM? Any recommended sources?

Honestly, most of my digital asset management experience was learning-by-doing. Although there are a few recent publications I can recommend: “Digital and Marketing Asset Management” by Theresa Regli and “Metadata for Content Management” by David Diamond.

What’s the most important thing for someone new to DAM to understand about DAM?

First: a DAM is not solely a storage. It’s the backbone of your organizations content creation, management and publication processes. Second: don’t try to put everything in the DAM. Put your assets there that add value, that are (re)usable for yourself or others.

If you weren’t doing DAM as a career, what would you be doing?

Good question. I have no idea. I guess I would have found some other specialization in the field of digital marketing, or in the creative branch.

What is your ongoing greatest challenge with DAM?

The greatest challenge is the quality of the metadata. We don’t have a dedicated team to upload all the assets, this means every marketeer has the responsibility to upload his or her own assets. Most of the metadata is based on controlled vocabularies, but still, the quality of the metadata depends on the time and interest people take for it.

What is your vision for DAM? What will it look like in 5 years?

As I said earlier. A DAM has the potential to be the backbone of your organizations content creation, management and publication processes. With content marketing buzzing around and every company working on a content strategy, DAM is the tool to look at for executing this strategy throughout your entire organization. The DAM can be the central content hub, connected to creation and publication processes in the online and offline world. Maybe even integrating your PIM, DM, CRM, WCM and more.

What was your biggest mistake with regard to DAM?

Not knowing I was doing DAM.

What was your biggest success with regard to DAM?

Getting (almost) every employee of our company to work with our brand portal.

What more would you like to learn about DAM?

I really want to see more DAM implementations at other companies. How do they do it? How do they integrate it in their organizations? The perceived quality and adoption of the DAM is only as good as the way the product was implemented. I think we can learn a lot from each other in communities with DAM professionals.

—–
Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

DAM Guru Program Adds Two New Managers

Carol Thomas-Knipes (left) and David Diamond (center) have joined Ben Smidt as DAM Guru Program Managers.

DAM Guru Program has added Carol Thomas-Knipes and David Diamond to its management team. Carol is a DAM and information professional with more than 20 years’ experience in the industry. She co-organizes the NYC DAM Meetup. David designed DAM Guru Program for Picturepark and authored the books, DAM Survival Guide and Metadata for Content Management. Carol and David join original program manager, Ben Smidt, to form the program’s new management team.

Ben will continue to serve as Operations Manager, as he has done since the program’s launch. Carol will be the program’s Content Manager, and David will serve as Program Director.

The larger team will be able to better handle the program’s rapid membership growth, while introducing new member services that were not previously possible, due to resource limitations.

The addition of the new managers was made possible by an increase of investment by DAM Guru Program creator and benefactor, Picturepark. You can read the official press release on the Picturepark website.

Guru Talk: Gregory Johnson – Governors State University

Gregory Johnson - DAM GuruGregory has extensive experience with multiple digital asset management systems. He has built them from scratch and also managed existing systems. Through these experiences he has learned to change his metadata mindset, to ensure all users of the DAM have success.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

At Governors State University I managed two content repositories, building one from scratch (a nightmare). At Morgan Street Document Systems I worked as a Project Manager/Archivist and helped build “vaults” for our clients documents. At Masco Cabinetry I built the DAM program, collecting and culling more than 6tb of digital assets from multiple vendors in multiple states, local computers, and local servers.

How do you describe digital asset management to others?

I first compare the assets in the DAM to the physical assets around the building in terms of cost to show the need for DAM. I then explain the need for metadata in terms of searching and finding assets as well as the need for a strong DAM management program to keep the DAM running smoothly.

How did you learn DAM? Any recommended sources?

In graduate school I studies academic archival systems, so the transition to DAM wasn’t too difficult. I just needed to recognize that the assets in the DAM would be used by a far different type of end user, so I needed to change my metadata mindset.

What’s the most important thing for someone new to DAM to understand about DAM?

Without proper metadata even the most expensive, well-built, shiny new DAM is useless.

If you weren’t doing DAM as a career, what would you be doing?

I come from a library IT background, so I would probably be managing a library IT dept. that would have multiple content repositories, library systems, database and journal suites, and the hardware needed to run them.

What is your ongoing greatest challenge with DAM?

Right now, finding employment managing a DAM system. I was “re-organized” from my last position in another of the many changes of direction the company put into place.

What is your vision for DAM? What will it look like in 5 years?

Mobile use will finally be figured out. More seamless transition from content creators to the DAM will be realized. Prices will come down. And hopefully the importance of the position of DAM Manager will finally be realized.

What was your biggest mistake with regard to DAM?

Coupled with the answer for 9., being unable to convince that company about the need for a DAM management program. After I built our DAM the program was then crowd managed, which lead to the return of lost and un-findable assets due to the failure of the content creators/uploaders following the metadata schema. I was able to sell the need for the program, but in the end the desire to cut costs neutered the usefulness of the DAM.

What was your biggest success with regard to DAM?

Convincing a company that was very stuck in old school asset management to move their assets from various machines and servers into a DAM.

What more would you like to learn about DAM?

How to better use DAM at content creation that is done off site, i.e. photography, video, audio, etc.

—–
Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

Guru Talk: Angie Taylor – Primrose Schools

Angie-TaylorAngie is brand new to the digital asset management industry, but armed with her recent certification in digital asset management, from The DAM Foundation, she already knows one important truth: DAM is a strategy.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I am currently the Marketing Coordinator at Primrose School Franchising Company. I received Digital Asset Management certification this May from The DAM Foundation and have been researching DAM platforms seriously for the past couple of months. Our marketing department is considering implementing a Digital Asset Management platform and strategy within our department that I would like to see scale up to benefit the entire company down the road. So, I’m in a very initial/beginner’s mode with DAM.

How do you describe digital asset management to others?

DAM is a strategy before its culmination in a platform of any kind. It is a great way to organize and implement strategic vision for any company.

How did you learn DAM? Any recommended sources?

I would highly recommend The DAM Foundation for anyone seeking certification or education about Digital Asset Management. There are two books that I’ve pored over that I would recommend as well: Digital Asset Management, Second Edition 2016 by Elizabeth Keathley and DAM Survival Guide – Digital Asset Management Initiative Planning by David Diamond.

If you weren’t doing DAM as a career, what would you be doing?

I would either be teaching private music lessons from home or working in accounting.

What is your vision for DAM? What will it look like in 5 years?

I would love to see DAM become THE central repository for every aspect of our company. For example, the operations department is implementing a system that lists FF&E for all of our schools in the franchising system, along with all of our operational policies and procedures. Also, our franchising department works with a system that allows them to connect to potential franchise owners and gives them a pipeline view of how these potential partners are tracking within our qualification process. These are just two examples I believe could be incorporated into a DAM strategy to help our company work a lot more efficiently in the future.

What more would you like to learn about DAM?

I would like to learn everything I can about Digital Asset Management and, especially, the future impact of DAM on business.

—–
Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

Guru Call: Germany

gm-lgflagLooking for a Digital Librarian and/or Digital Asset Management professional in Germany. DGP member is seeking to fill a 6 month contract (on-site 3 days a week) with a Pharma company.

Company needs to manage the marketing content, in a regulated environment. Ability to speak to speak Germany and English very important.

Signup: signup

#GuruCall

Guru Call: USA

USA FlagLooking for a Guru in Philadelphia, Pennsylvania. Member is seeking answers to questions about a specific digital asset management system provided by North Plains.

DGP member’s inquiry is about North Plains’ product called On Brand. They are looking to speak to those who have experience with this product.

Available DAM Guru members who are able to help may reach out to their program manager for more details.

Not yet a member? Signup: signup

#GuruCall

 

New DAM Events Calendar

DAM Guru Program has launched a free DAM events calendar to offer the global community a one-stop portal to find events, meetups, expos and conferences for:

  • Digital asset management
  • Content management
  • Library and information sciences

Anyone can post a new event. All event submissions are moderated for suitability and accuracy before they’re added to the calendar.

As a bonus for DAM Guru Program members, the program will promote DGP member participation in events for free. So, for example, though a given conference might be listed only once in the calendar, DAM Guru Program will repeatedly promote across its social channels any talks, presentations or panel discussions that involve members.

The calendar is available at: http://DAMguru.com/events

New DAM Book: Metadata for Content Management

Metadata for Content Management book cover

Metadata for Content Management by David Diamond

DAM Guru Program creator, David Diamond, has released a new book entitled, Metadata for Content Management. It’s David’s first book release since DAM Survival Guide, back in 2012.

Metadata for Content Management helps digital content managers design better content organization strategies, and envision and deploy creative ways in which metadata, taxonomy, policy and workflow can be used to make digital content systems more usable, functional and valuable to users.

(In case you’re wondering, the people on the cover are David’s parents.)

You can learn more about the book and see a table of contents at David’s book website. You can buy it now on Amazon.

Guru Call: UK

Member is seeking assistance in finding a UK-based company that provides metadata/asset management support services, as a managed service under contract.

DGP member would like to be able to upload raw assets and have a third-party review them, fix or add metadata tags, including selecting appropriate terms from a controlled vocabulary, maintaining the controlled vocabulary, and then approving the asset.

Signup: https://damguru.com/signup/

#GuruCall

flag-uk

Guru Call: India

India FlagLooking for a Guru in India/Asia region.  DGP member is seeking knowledge about SaaS DAM options including Percolate, Bynder, North Plains, Thron and looking to get views from existing users on their selection process.

Member would like to request for a 15 minutes phone/video call with DAM experts to help get thoughts.

Signup: signup

#GuruCall