The DAM Guru Program blog contains educational digital asset management articles and links, program information, and calls for Gurus.

See the Forest: 6 Tips for Digital Asset Management (DAM) Sustainability

Posted by on Jan 17, 2018 in DAM Education | 0 comments

As technologists, especially in digital asset management (DAM), we often work in feature-rich systems. One system can do a lot and be utilized for multiple purposes. That flexibility and the capability to be a content hub is one of the reasons DAMs have become desired systems in the enterprise. When implementing digital asset management solutions, we gather requirements, assess our focus technologies, align requirements to capabilities, then go to our tech to build. But, we are in a unique position to take a step back from just...

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Guru Talk: Kathleen Cameron – Nest

Posted by on Jan 15, 2018 in DGP Member Interviews | 0 comments

Kathleen Cameron’s digital asset management experience over the years has shown her that DAM is about the ease in discovering content. If done correctly, users no longer need to be reliant on knowing someone else’s folder structure.

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Guru Talk: Keith McKeon – Hogarth Worldwide

Posted by on Jan 8, 2018 in DGP Member Interviews | 0 comments

Keith McKeon is a Digital Asset Manager who understands that chasing features, without having a clear vision for the goal of a company’s DAM system, will lead to frustration and failure.

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New Digital Asset Management (DAM) Conference Arrives in New York

Posted by on Dec 11, 2017 in DAM Education, Featured News | 0 comments

A new digital asset management (DAM) conference is on the horizon in 2018. Organizer ‘Insight Exchange Network’ is presenting their Digital Assets & Content Leadership Exchange in New York on January 22-24, 2018. It looks to be a conference focused on educational insights from many in the DAM and Content industry.  The three days span a variety of industries, speaking about innovation, efficiencies, strategies, and evolution in the industry. A brief description from IEN website: As content velocity increases and the volume of...

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The Digital Asset Manager (DAM) Salary Survey Returns!

Posted by on Nov 15, 2017 in Featured News | 3 comments

The former DAM Foundation’s Digital Asset Manager salary-focused survey has found new life as a DAM News special initiative. Fellow DAM Gurus Ralph Windsor, Elizabeth Keathley, and Deb Fanslow have brought it back and expanded it. Not only are they capturing compensation and salary information, but gathering wide-ranging data on job responsibilities, professional education, and work-life balance. We are hoping ALL of you participate. The survey is an annual assessment on the scope of digital asset manager pay and work that seeks to...

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7 Tips for Digital Asset Management (DAM) Meetup Group Sustainability

Posted by on Nov 8, 2017 in DAM Education, Program Info | 0 comments

When I started out as a digital asset management administrator, one of my first stops was to the NYCDAM Meetup Group.  I had heard about them at Henry Stewart and Createasphere and was seeking real-world advice on best practices, user acceptance, and a host of other issues involved in managing a DAM. No disrespect to our vendor friends, but I needed to know less about the art of the possible, and more about day-to-day reality. NYCDAM was just what I needed. I met so many wonderful, smart people who were so willing to share their experience...

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Guru Talk: Mark Leslie – Adidas

Posted by on Oct 2, 2017 in DGP Member Interviews | 0 comments

Digital asset management professional, Mark Leslie explains the full power of DAM can only come into play after you completely understand the business processes of where the assets are created and how all audiences that make use of the assets.

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Guru Talk: Yumiko Saito – Amazon

Posted by on Aug 21, 2017 in DGP Member Interviews | 1 comment

Working as a digital asset management professional can take many paths. Yumiko shares her’s with us, and helps to illustrate the importance of one’s collective experiences when in a DAM professional role.

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Guru Talk: Annella Mendoza – MAM Librarian & Archivist

Posted by on Jul 17, 2017 in DGP Member Interviews | 0 comments

Straight and to the point, Annella offers a clear look at what it takes to own the success of media asset management systems over the long-term in this industry of DAM professionals.

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Guru Talk: Kelly Pepper – InterContinental Hotels Group (IHG)

Posted by on Jun 26, 2017 in DGP Member Interviews | 1 comment

Digital asset management systems require the admin to have a variety of skills to be successful. Kelly Pepper has experience across the spectrum that clearly illustrates the benefit of this need.

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