With 25 years working with Kimberly-Cark, Limpert understands that managing the lifecycle of digital assets from New to Active to Obsolete is always an ongoing challenge.
What companies/organizations have you worked for as a DAM professional? What was your role at each?
I have spent the last 25 years at Kimberly-Clark Corporation, which specializes in the manufacturing of products for the home. I have implemented 3 different DAM systems with K-C. I am considered the Subject Matter Expert on metadata taxonomy, business processes and user experience for K-C. Our system is used mostly to house an image of all the products that K-C sells (Kleenex, Kotex, Huggies, etc.) The Image Hub assets are used internally for presentations and externally for marketing advertising needs. In addition, Image Hub is a major component for our eCommerce needs. I am responsible for management of these systems.
How do you describe digital asset management to others?
The single source of truth for digital assets of the products that we sell.
How did you learn DAM? Any recommended sources?
Trial & Terror! You have to take some risks to see any rewards, but it’s never easy.
What’s the most important thing for someone new to DAM to understand about DAM?
Implementing a DAM system takes at least 6 months longer then you anticipate. It is important to plan for delays to stay ahead of the game.
If you weren’t doing DAM as a career, what would you be doing?
What is your ongoing greatest challenge with DAM?
Governance – managing the lifecycle of digital assets from New to Active to Obsolete.
What is your vision for DAM? What will it look like in 5 years?
My vision for DAM would be a seamless part of the product creation process of all digital asset types. In 5 years, I’ll be thinking about retiring but hope that my work has laid a foundation for a DAM system that can grow with technology and new multi-media marketing demands.
What was your biggest mistake with regard to DAM?
Under estimating how much time & energy it takes to create a solid taxonomy for metadata classification and mapping out the business process. Include a Web Designer when building your DAM system. Technically, most DAM companies have great products but lack User Interface design.
What was your biggest success with regard to DAM?
Getting the DAM to fulfill eCommerce needs.
What more would you like to learn about DAM?
Viewing 3D digital assets in DAM without having special plug-ins.