Category: DGP Member Interviews

Guru Talk: Julie Shean – Metropolitan Museum of Art

Julie Shean - Technical Architect

An accomplished PhD educated Digital Asset Manager working in the museum space, Shean has over a decade of experience with multiple enterprise DAM systems.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I have been in museum IT for more than a decade and have been involved in the implementation and maintenance of three different digital asset management software products. At the Frick Collection, we started with a workgroup version of Canto Cumulus and subsequently migrated to a larger Xinet installation.

We had originally implemented digital asset management software to help catalog and deliver thousands of images produced for a succession of grant-funded art image projects (AMICO, ARTstor, NEH), but soon realized the benefits of DAM systems for these and other media assets as part of a larger preservation and archival strategy.

Currently, I am employed as a technical architect in the collections information services group at the Metropolitan Museum of Art where I support a very well-integrated implementation of HP MediaBin. Before working with DAM systems, I already had a solid background in database development and administration and art image metadata standards. My technology areas of interest include database administration, web application development, and systems integration in general.

How did you learn DAM? Any recommended sources?

I learned out of necessity during a succession of intense digital image creation and delivery projects. For someone just starting out (or anyone working with DAM systems already) I highly recommend David Diamond’s DAM Survival Guide.

What’s the most important thing for someone new to DAM to understand about DAM?

I think it’s most helpful to see these systems as part of a larger technology ecosystem. DAM systems will not replace existing web content management platforms, asset creation tools, or object or product information catalog databases. Their importance would seem to depend upon how intensely assets need to be reused by people across an organization.

Actually, in that way, I can see many analogies between DAM systems administration and database administration more generally. In each case, your daily concerns depend on the kind of data being stored, the quantity of data being stored, and the access requirements of the business. I am sure that a DAM system software implementation at a broadcasting organization would look a lot different than the same software in use at an art museum.

What is your vision for DAM? What will it look like in 5 years?

I would like to see vendors (or at least their integrators) work harder to speak to constituents in the museum and library space. We often feel like the outsiders, even though it’s obvious that we have plenty of interesting visual material and, increasingly, more and more audio and video assets related to our cultural artifacts.

For example, many museums collect born-digital art.  As consumers of software, we are notoriously reluctant to leave our enterprise systems and we have well-defined descriptive metadata taxonomies. It would seem a great opportunity for a service provider to establish some standards that could be shared across the industry. We have some very specialized requirements—most significantly, the mandate to preserve and facilitate access to our shared cultural history.

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Guru Talk: Frank Chagoya – Leo Burnett

 

Frank Chagoya - Executive Production Manager

A natural born helper, Chagoya works tirelessly to improve the end-user experience at Leo Burnett.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I have worked at Leo Burnett for ten years developing, integrating, launching and maintaining DAMs for a number of our clients. Prior to that I worked at Seven Worldwide, where I managed assets outside of a DAM, maintained databases for assets and fulfilled orders to Latin American markets.

How do you describe digital asset management to others?

I usually describe DAM as a repository for approved final assets, such as our ads or creative artwork, with a secure means to deliver these assets to global markets for repurposing.

How did you learn DAM? Any recommended sources?

I learned about DAM the hard way, by performing DAM functions outside of a DAM. I also learned by attending seminars, and webinars, reading literature and networking with DAM representatives and users. Today, you can Google Digital Asset Management and find a plethora of information, websites and networking opportunities.

What’s the most important thing for someone new to DAM to understand about DAM?

DAM is here to stay and evolve, and it is doing so swiftly! DAM has been around digitally for well over a decade and has made some remarkable advances in recent years. It is also expanding across a diverse marketplace. Today it is even more important to push for DAM applications that work better for you and your business needs, such as improved searching, metadata application, delivery applications and reporting.

If you weren’t doing DAM as a career, what would you be doing?

If I had to do it all over again I would probably choose a career it the field of medicine. I enjoy helping people and making a difference in the things I get involved with. That I why I participate in venues like the DAM Guru Program when ever I can.

What is your ongoing greatest challenge with DAM?

Making sure we know enough about the current and prospective end user base, and how we can make DAM more adaptable to them. DAMs are developed to improve workflows, which in turn can lead to a wide variety of end users. This is where change management comes into play as your user base grows so does your need for DAM evolution.

What is your vision for DAM? What will it look like in 5 years?

I feel DAMs will have to evolve further into providing more service in the business arena. For instance, providing digital dashboard applications that can be used by upper management to monitor DAM activities and, efficiencies, as well as other metrics.

What was your biggest mistake with regard to DAM?

In our first DAM development we did not get enough diversity in the end user base to learn how to make the system more effective. However, after our launch we started getting feed back which lead to changes that helped make the DAM more user friendly.

What was your biggest success with regard to DAM?

We experience our biggest success when we launch a DAM for our clients. To have the client realize the value it brings to business, profitability, efficiency, end user adoption and overall workflow gives us a tremendous sense of pride.

What more would you like to learn about DAM?

I think that more and more businesses are pushing for new developments for DAM. Some of these customizations will be hitting the industry mainstream soon. I would like to keep in tune with our industry’s heartbeat and stay on top of these leading-edge applications for DAM. There are a number of websites and blogs that are dedicated to bringing to light these evolving DAM solutions. These venues are making it easier for people like us to be in the know and also to become more interactive with our growing community.

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Guru Talk: Heidi Quicksilver – The Jewish Museum

 

Heidi Quicksilver - Digital Archive Manager

Steeped in extensive experience working with museums, Quicksilver has a clear understanding of what digital asset management means to these institutions.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

How do you describe digital asset management to others?

Making order out of chaos.

If you weren’t doing DAM as a career, what would you be doing?

I love working in the museum world. My original career path was to become a conservator, however my fascination with Digital Imaging sidetracked me. I would probably heavily pursue a career that blended these two things working with 3D scanning, Infra-red and UV photography etc. for condition reporting of artworks. There is a lot happening with new technology to assist in the preservation and restoration of art and artifacts and I would love to be a part of that.

What is your ongoing greatest challenge with DAM?

Getting people to understand that asset management is a full time job. People don’t really understand what happens behind the scenes to make assets searchable and an archive functional so they can’t really understand the time it takes to create a searchable archive full of relational links and rich metadata all based around the business rules and organization of the system users.

What is your vision for DAM? What will it look like in 5 years?

In 5 years everyone will know what I mean when I say “embedded Metadata”.

What was your biggest success with regard to DAM?

My biggest DAMS success was using Piction DAMS to feed almost 100,000 images to LACMA’s new online collection:

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Guru Talk: Margie Foster – Freescale Semiconductor

 

Margie Foster - Digital Asset Management Librarian

MLIS educated, Foster uses her talents in DAM with one of the top 100 most innovative companies in the world.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I started off as a photo editor using Cumulus at an educational publishing company, Steck-Vaughn/Harcourt.  I was later promoted to Digital Asset Manager when we brought a new digital asset management system in house.   Around that time I attended graduate school and was awarded a Masters of Library and Information Science.

When digital asset management expanded across the Harcourt Corporation, I was named the Intellectual Property Resources Manager and grew a multipurpose department.  I joined Freescale as the Digital Asset Management Librarian after a brief sabbatical to have twins. I manage a DAM system and am responsible for the ensuring quick and easy access to the company’s marketing collateral in rich media file format.

How do you describe digital asset management to others?

I work the library analogy.  I tell folks that I manage a digital library.  It works very similar to a traditional library but with digital files.

What’s the most important thing for someone new to DAM to understand about DAM?

In the public sector it is all about accountability.  While keeping the system users happy with sound metadata structure, prompt research service, and simple finding aids is extremely important, being able to identify who’s  using the system, why,  and how often will allow you to report cost savings in real dollars.

What was your biggest success with regard to DAM?

I loved bringing a new DAM system online.  From initial research, to executive pitch, through the RFP, in house testing, selection, negotiation, implementation and training, was all a fantastically satisfying experience.  It’s an exciting time and the reward in finally having the best system in place is especially sweet.

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Guru Talk: David Fuda – Ethan Allen

David Fuda - Lord of the DAM

Enriched with a photography background, Fuda has taken insights learned and developed a DAM system that works across all spectrums of a global company.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

Ethan Allen Global Inc.

How do you describe digital asset management to others?

When DAM’ing is done right. It is the ability to have corporately controlled assets, wither photographic, line art, audio, video, document, software…etc. Available, to DAM members with an easy search function. In a perfect DAM world, the correct format/rendition is offered to the user of the DAM, based upon the users needs.

Digital Asset Management is also the protection of Rights Controlled assets, such as stock art, or model/freelance photo’g images with a limited use or time. Avoiding embarrassing, legal action that seems to be a growing element of stock agencies income due to use of a rights limited images by layout artist, who don’t read the fine print because their busy making pretty pictures.

Digital workflow should now also be an element of the DAM or at less it is, with proper DAM software.  In my view, having the digital workflow native to the DAM, eliminates the need for the purchase of separate workflow software that would need to be learned by parties that are already members of the DAM and will be familiar with its interface.

How did you learn DAM? Any recommended sources?

Cyberspace is wonderful place to learn all things.  There are DAM blogs, boards, communities and videos to be found with a few keystrokes. The professional DAM community online is fantastic, lots of friendly people willing to offer opinion and advice 99.95% attitude free!

What’s the most important thing for someone new to DAM to understand about DAM?

From an admin side; When speaking to your users, remember they are “users” not “digital interactive media programmers to the 5th level” Make your DAM as welcoming, simple and user friendly as possible.

For new users/members of my DAM; Relax, you can’t break it or delete any assets and on top of that. Within, you will find the elements you need to complete your project so far ahead of deadline. There will be tons of time to surf for funny kitten pic’s online.

If you weren’t doing DAM as a career, what would you be doing?

Groping people as a TSA agent and/or playing poker professionally on a full time basics.

What is your ongoing greatest challenge with DAM?

There are two great challenges that seem to be never ending.

A. Making those that control the checkbook, understand the value of updating 7-year-old DAM software.

B. Making certain senior co-workers, and “senior” in this case is used for some in regards to age and others in regard to position. Understand that the DAM is a user-based system. It is the task of the DAM staff to help you understand how to use the DAM, not too shag images for you.

What is your vision for DAM? What will it look like in 5 years?

It will probably look like an Adobe product. It will be able to provide BIG sharp preview images, with lots of drag and drop interaction with other software or for downloading to a users machine, both PC/MAC.

What was your biggest mistake with regard to DAM?

A rough roll out, not as bad as ObamaCare, but lots of newbie mistakes, we though would be avoided be having a 3rd party implementer head up the initial install.

A couple examples:

Internal IT was not involved till the late stages of install, and therefore felt slighted and acted accordingly when called upon for help.

Metadata fields designed by committee, resulting in development time being burned to make way too many fields that provided repeating data or data of no true value.

What was your biggest success with regard to DAM?

Making resources available to whole depts. with a quick visit to the DAM. Pre-DAM, to obtain even a single image file a work order  had to launch with the Production Dept for a request to obtain copies of a project or images, that sent a production manager on a three-day quest through scatter servers folders or artist hard drives with no promise of finding the requested assets.

What more would you like to learn about DAM?

User interaction, many DAM folks love to tinker under the hood of their DAM and there is a need to understand the tech aspect of DAM software. But the purpose of a DAM is to make assets quickly and easily available to its users. The more we know about what and how users are doing in the DAM systems, the more effect the user interface can be designed, thus the more effect DAMs will be.

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Guru Talk: Lisa Grimm – GlaxoSmithKline

Lisa Grimm - Content Librarian

An extensive literary history and programing background, Grimm understands the importance of a strong taxonomy and the value of an open-mind with all things DAM.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I’m presently the Content Librarian at GSK, where I oversee the (relatively-newly-launched) DAM for marketing materials. Highlights of previous DAM-related roles include a stint as Content Manager for the NYC Department of Health and a very enjoyable time at Drexel University College of Medicine, where I worked with an outstanding collection of historical materials on women in medicine that is still being digitized, though I’m proud to say I got them started blogging as well.

I’ve also spent many years ‘managing’ content without any sort of DAM, so I know the chaotic side of things too – starting in the 1990s, I built and managed websites for companies like Time Out in London and Women.com in Silicon Valley (among many others) back when we had to hand-code everything and store our images in complicated folder structures, both on and offline, so I know the value of having a solid DAM!

How do you describe digital asset management to others?

I try to break it down into its constituent parts: I oversee content coming into the system and ensure that it is findable by attaching appropriate metadata – at that point I usually do a brief explanation of metadata and taxonomy that might be more usefully employed as a sleep aid. What I tend to leave out are the more complex product and change management pieces of my role, but I do like to compare notes about those aspects with other DAM professionals.

How did you learn DAM? Any recommended sources?

After years of hand-coding and putting files in random locations, the online industry finally began to realize that it might be more useful to have their images, audio, video and other files in some more manageable system, and as a web manager, I was asked to evaluate a number of software solutions in the early days of both DAM and web content management.

As I moved into other jobs, I worked on a variety of platforms – some homegrown, some purchased – and learned as I went along. I later went back to library school for my MS-LIS, which gave me more grounding on the taxonomy and knowledge management side of the fence. All of it has been useful in one mode or another, so my advice is to keep an open mind and learn from a variety of sources.

If you weren’t doing DAM as a career, what would you be doing?

My other degrees are in archaeology and I’ve worked a lot with museums, archives and rare books, but I’d hate to give up the technology piece; as much as I do love my current company, in an ideal world, I’d probably be running a DAM for the British Museum or the Bodleian Library. I also do a bit of freelance writing when I have time, but it’s always been a sideline; I don’t have the time or patience to develop it into a full-time career, though there’s probably a (non-fiction) book or two in there somewhere that might come out eventually.

What is your ongoing greatest challenge with DAM?

User adoption of a new system and building a longer-term roadmap are always the tricky parts – change management is just as important as having a solid taxonomy.

What is your vision for DAM? What will it look like in 5 years?

The challenges of managing text-based content and working more from a content strategy framework are always front of mind for me; while there are other tools that can manage structured content very well indeed, we need to consider integration with the DAM and what that will look like – not to mention the additional challenge of dealing with great volumes of utterly unstructured content. I’d love to see DAM tools reflect (or perhaps ‘reinforce’ is the better word) the content life cycle; content governance is important, but it’s easy to push off until ‘later’ without built-in encouragement.

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Guru Talk: Matt Shirley – Nordstrom

Matt Shirley - Media Asset Manager

An accomplished Enterprise DAM Manager, Shirley has the ability and understanding to recognize what is required for DAM system success.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

  • Yale University – Digital Studio Manager
  • Disney Interactive Media Group – Senior Manager, Digital Media Management
  • Nordstrom – Manager, Digital Assets

How do you describe digital asset management to others?

Because it’s inherently esoteric I have two responses based on the audience.

For the non-technical:

DAM manages all of the photographs on the computers at our company – kind of like a library.

For the technical:

DAM supports the business through the management of all content, tools and processes for all digital media creators and consumers at all content waypoints – production, delivery and archive.

How did you learn DAM? Any recommended sources?

I began working at Cornell University in 1998 on one of the first digitization projects in the country. We were creating an online presence for the H.F. Johnson Museum there. I was responsible for the digital capture of all artwork, CD backup and the management of the system designed to keep track of it all. It was DAM before we knew it was DAM.

Resources:

The Journal of Digital Media Management

DAM Coalition, Dam Guru, DAM Learning Center, The Accidental Taxonomist, Another DAM Blog, etc.

While those are great resources it’s easy to put the DAM blinders on and only look exclusively at the industry. It’s important to be able to anticipate where digital in general is headed. This is especially true for DAM programs supporting e-commerce.

Resources like, Wired, CES, Fast Company, Entrepreneur, etc. can really help with strategic thinking to better support your business.

What’s the most important thing for someone new to DAM to understand about DAM?

DAM has three requirements for success – advocacy, neutrality and expertise:

  • Advocacy – access to budget, some autonomy and the authority at establish and enforce governance.
  • Neutrality – DAM operating horizontally as a service to the enterprise with accountability across verticals and not the property of any one vertical, Technology, Marketing, etc.
  • Expertise – DAM strategy and operational support provided by a demonstrated expert in the DAM space.

Without those three requirements met DAM often settles into stasis, providing little to no value for the organization.

If you weren’t doing DAM as a career, what would you be doing?

Something analog, tactile, and interactive. I pine for the connectedness with the world around me that technology insulates me from, but ever taunts me with through mimicry.

Maybe organic farming – I did that once and loved it.

What is your ongoing greatest challenge with DAM?

Education. I have yet to get involved in a project where there is pre-existing DAM understanding, other than in academia. Bringing an organization up to a current state with DAM is an enormous effort of ongoing sales and tap dancing.

What is your vision for DAM? What will it look like in 5 years?

It would be great for successful DAM implementations to be the rule not the exception. It seems now when an organization is really leveraging DAM in innovative ways we gather around to divine how it happened as if it were some wonderful accident.

What was your biggest mistake with regard to DAM?

The naïve misunderstanding that a DAM demo is a real product ready to implement.

What was your biggest success with regard to DAM?

I had the privilege to work with truly innovative people at Disney and Pixar on reshaping the DAM landscape for the company. While there I was able to contribute to the engineering of an end-to-end DAM solution. We went from redundant manual spreadsheets, asset storage on external hard drives and CD’s, duplicative content creation across teams to a single point of contact asset hub effectively tracking all asset activity and dependencies.

So from chaotically managing disparate hoards of rich media and losing terabytes of content per year through drive failure and invisibility due to no search capabilities – to a single source of truth for all content at all stages of production.

What more would you like to learn about DAM?

DAM seems to be an industry in need of direction – it’s reactive, even passive. I would love to know where it’s really going and what I can do to contribute to a strategic plan to bring it to the fore as a core technology supporting digital.

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Guru Talk: Wendy Walker – Dalet

 

Wendy Walker - Senior Trainer

A specialized Media Asset Manager, Walker has trained many on best-practices in the video and broadcasting industry.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I have worked for JB&A Inc and Dalet Digital Media Systems.   I was a technical trainer at JB&A, and am a trainer at Dalet Digital Media Systems.

How do you describe digital asset management to others?

It depends who my audience is, but generally I describe it as a system that integrates with your media storage architecture and non linear editing systems, that helps increase collaboration between departments and teams and to keep track of your media assets so that they are easily searchable.  Often it is a suite of applications integrated with storage solutions, databases, archiving solutions and other products.

Often the bottom line with Media Asset Management systems is that it helps people use their fast data and media storage system efficiently, so they don’t waste space, time and money.

How did you learn DAM? Any recommended sources?

I learned DAM at JB&A from my colleague, Matt Stamos and Shane Scarbrough, as well as gaining experience on the road with clients.

What’s the most important thing for someone new to DAM to understand about DAM?

There are many things, but I try to emphasize the importance of metadata, creating good search terms, and ways to categorize your media.

In essence, I think of it like library science for media assets.  If your lists and categories are good, your searching should become easier.

Also, Media Asset Management is something that takes time to perfect.  When a new system is installed, and put to use, it will take time for the teams using it to find what works best for them in workflows, naming conventions, and tagging assets with metadata.  Some patience is needed.

If you weren’t doing DAM as a career, what would you be doing?

Running a mobile espresso business.  I love good coffee.

What is your ongoing greatest challenge with DAM?

Learning new systems quickly, understanding how they work, how they fit into a client environment, and being able to impart that to others so they can use it in their daily workflow.  Media Asset Management is deep, and the products are deep.  It is a continual learning process.

I enjoy this challenge.

What is your vision for DAM? What will it look like in 5 years?

Interesting question.   The systems I have worked with use storage architecture that houses high resolution video assets.  It makes more sense for most facilities to keep their video assets on large storage, where everyone can access it quickly.   Accessing video remotely from several locations is more common now, and I hear requests to put all of the assets in the cloud.   As cloud storage becomes faster, and cheaper, we will probably see more assets being put in the cloud and accessed from there.

What was your biggest mistake with regard to DAM?

Once I understood that CatDV was not duplicating assets, or accessing them in a destructive way, and that it was able to access multiple storage units, it made more sense.   Of course, you can move, copy or delete assets, but it is a very deliberate action in the software.

Permissions can be set up in both CatDV and Dalet to limit who can delete media.  Most of the time, it is non-destructive, and is linking to the assets where they already exist on the storage or hard drive.   With both Dalet and CatDV, rules can be set up to automate processes, such as video conversions, moving or copying files to a new location, and sending assets to archive.

I think my biggest mistake, in starting out in this industry, may have been clinging to one way to work, and applying that to many situations, because it was my comfort zone.   Each facility is different.  The beauty of good Media Asset Management systems is their flexibility, and adaptability.  With each client visit, I built upon my existing knowledge, and shared best practices with the teams.

What was your biggest success with regard to DAM?

Becoming more confident as a trainer, and enjoying helping others gain understanding of how media asset management works and opening their minds to the possibilities of the tools they have at their disposal.

What more would you like to learn about DAM?

I’d like to gain a better understanding of what is out there in the market, and learn new media asset management systems that I haven’t used yet.

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Guru Talk: Mars Roberge – Nomad

Mars Roberge - Digital Asset Manager

A primarily self-taught pioneer in the DAM industry for Film assets, Roberge has worked with some of the leading companies in enterprise DAM, cataloging over a million assets in a single year.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I have worked for Nomad Editing Company as a DAM professional for the past 3 years. I work for their main office in Santa Monica which also oversees their NYC and London location.

My job consists of maintaining their asset database which I built from scratch–the company has been around more than 30 years, cuts commercials and has been the sole source for Apple commercials since the eighties. I also digitize all of their commercial spots, create proxies, maintain their client server, create manuals, back up our SAN nightly, deal with vendors, train staff and attend seminars/expos on the latest DAM technology.

How do you describe digital asset management to others?

Most “normal” society has no clue when I start talking about computer-oriented jobs so I have started telling people “I am a film librarian for Apple commercials”… ha!

How did you learn DAM? Any recommended sources?

My company’s Technical Producer started to train me and then I had to run with the reins which meant constantly working with the product’s support staff (Kris and Bryson of North Shore Automation for CatDV Pro; Tom’s staff at Cache-A; Karan and Dan at SDNA). Plus I learned a great deal on my own via Google. DAM has always been around for Banks, Libraries, etc. but I am one of the pioneers in Hollywood dealing with Film assets.

I attended several DAM meet-ups and NOBODY was doing what I do so I had no reference point. For example, I would be dealing with assets like DPX files which would crash our media system. Why?  A lot of these programs weren’t prepared for what we do. That doesn’t mean new scripts can’t be developed to create work-arounds but I had to be the one to do a lot of trial-and-error before I contacted support to essentially re-write these programs.

For example, I would be dealing with the assets from a commercial cut in Final Cut Pro from five years ago but yet the assistant editor included a lot of odd characters such as “*, ;?”  In an ideal world I could tell them to change it as it clogs our LTO system and MAM down. However, simply changing names in an edited job will make it impossible for future editor’s to relink them so I had to create a work-around script with software developers and LTO machine support staff. Did I mention I had NO computer background before this??  I had to learn everything REAL fast. But thanks to the internet and perseverance, you can learn anything pretty quick these days.

Now I am comfortable in Terminal and know a lot of backdoors for these programs/LTO machines. I had even looked into schools for this but there aren’t any (in regards to dealing with film assets). Sites such as Lynda.com and Creative Cow are great sources to learn about film editing but yet they do not offer any DAM support as of yet. In Hollywood, DAM is a new world where no person has roamed before.  🙂  Oh yes, whenever support would train me remotely or go into terminal, I would take constant screenshots while they worked so I would know what to do later on. That up arrow in the Terminal window saved me a lot of phone calls….

What’s the most important thing for someone new to DAM to understand about DAM?

Actually have a “keen eye for detail” like your resume states. If you think something might be going wrong (wasn’t archived properly), stop and ask support. Don’t rush through everything and find out 5 years from now nothing was done properly. We tend to only hear from our co-workers if something goes wrong. A pat on the back for a good job NEVER happens in this industry (thank God for the Dammy’s!)–It is given that we will perform our duties 100% accurate.

Also, double-check on all automation. It’s very easy to set up automation to essentially do our jobs for us but if you can’t double-check it (such as did the proxies get made?) then we could be in for a lot of trouble down the road. I actually had to force one company (who I won’t name) to create a proxy field in their window layout just so I could make sure our encoding program/mac cluster was working properly (and it wasn’t).

If you weren’t doing DAM as a career, what would you be doing?

Hahaha, before this I managed Hustler’s flagship sex shop. Next up, I’m hoping to make it full-time as a filmmaker.  See my last film which is playing around the world here (www.thelittlehousethatcould.net).  I also would like to be an editor (http://ma5286.wix.com/marsroberge).

What is your ongoing greatest challenge with DAM?

Every time I get it down, the system changes. I started off doing everything in LTO4s and Cache-A, now I use LTO5s and SDNA, having to convert old archives into the new ones. Next up from here will be LTO6s…  It also seems to be a business like computers where next year they show us how slow we went this year and how much easier/better everything becomes. I just always have to stay on top of the latest technology.  Or else I’ll be staring at a bunch of external hard drives sitting on shelves from the eighties that do not work any more, as I have been told with companies who lost their all their archives.

What is your vision for DAM? What will it look like in 5 years?

We will finally receive the respect we deserve.  Everyone will know what we do, our importance and everyone will have some form of DAM in their own homes.  I’m already seeing it with Adobe Premiere CS6 support.  It seems the more these cloud companies push themselves, they are helping our industry by stressing the importance of backing up files with proper organization.  There will be more jobs for us and more universities will give out degrees for becoming a DAM.

What was your biggest success with regard to DAM?

I managed to solely create a 100% accurate database with over 1 million files in my first year of working at my company.  I deal with thousands of commercials that are 1 TB+ each in size.  If anyone remembers Steve Jobs, there is no room for losing ANY information.  He was such a workaholic he could call up one file for twenty years ago in a heart beat.  I also digitized every commercial my company ever made within my first year.

What more would you like to learn about DAM?

I would like to learn more about scripting and Unix.

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