New DAM Book: Metadata for Content Management

Metadata for Content Management book cover

Metadata for Content Management by David Diamond

DAM Guru Program creator, David Diamond, has released a new book entitled, Metadata for Content Management. It’s David’s first book release since DAM Survival Guide, back in 2012.

Metadata for Content Management helps digital content managers design better content organization strategies, and envision and deploy creative ways in which metadata, taxonomy, policy and workflow can be used to make digital content systems more usable, functional and valuable to users.

(In case you’re wondering, the people on the cover are David’s parents.)

You can learn more about the book and see a table of contents at David’s book website. You can buy it now on Amazon.

Guru Call: UK

Member is seeking assistance in finding a UK-based company that provides metadata/asset management support services, as a managed service under contract.

DGP member would like to be able to upload raw assets and have a third-party review them, fix or add metadata tags, including selecting appropriate terms from a controlled vocabulary, maintaining the controlled vocabulary, and then approving the asset.




Guru Call: India

India FlagLooking for a Guru in India/Asia region.  DGP member is seeking knowledge about SaaS DAM options including Percolate, Bynder, North Plains, Thron and looking to get views from existing users on their selection process.

Member would like to request for a 15 minutes phone/video call with DAM experts to help get thoughts.

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David Diamond to Speak at West Michigan Content Strategy Group

David Diamond

On June 01, 2016 The West Michigan Content Strategy Group will host DAM Guru Program creator David Diamond for “Digital Content Findability Strategies.” Diamond will be discussing topics from his forthcoming book, “Taxonomy and Metadata Design for Digital Content Management.”

Free copies of Diamond’s previous DAM book DAM Survival Guide will be sent to attendees, sponsored by Picturepark. (Picturepark also sponsors DAM Guru Program.)

The West Michigan Content Strategy Group is a DAM Meetup that focuses on breaking down the professional silos found in all categories related to content.

Guru Call: USA

USA FlagDAM Guru member is seeking to speak with other DAM Guru members who currently use Saepio, Pica9, Brandmaker, Brandworkz and/or Bynder as a DAM solution.

DGP member’s company is considering a new DAM vendor in 2017.

Available DAM Guru members who are able to provide insights on any of these DAM solutions should reach out to their program manager for more details.

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Guru Call: USA

USA FlagDAM Guru Program member is looking for a Guru in Atlanta, Georgia. Member is needing to write the policies for use with current digital asset management system.

Member is interested in the DAM resources that can assist with this.

Available DAM Guru members who are able to help may reach out to their program manager for more details.

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Guru Call: Finland

Finland FlagLooking for a Guru to provide assistance to a DGP member in Finland. Member is seeking case studies about enterprise digital asset management systems in the retail and food industries.

Available DAM Guru members who are able to help may reach out to their program manager for more details.

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Guru Talk: Frank DeCarlo – RPR Graphics, Inc

Frank DeCarlo

Frank is a veteran of the digital asset management industry and understands the most important questions to ask with regard to DAM is the why, who and how. Answers to these questions are valuable in the long game to success.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

Only one. RPR Graphics, Inc., who worked with a DAM vendor before the internet and before DAM was coined as digital asset management. We customized it and used it in a way to manage scanned chromes for weekly circulars when print was king. Before this, the same work was needing to be done to the same scan, every week and for any ad it appeared in. The DAM vendor we chose, an early digital library solution, served as a means to do that work once and bring it up when it was needed again. Large supermarkets and other retail chains benefitted from our ability to accept and make competitive price and item changes hours before press time.

My role then was a lot of driving from office to office, reviewing changes and edits with advertising teams at the end of the day, bringing it back to RPR for the overnight crew to execute; and proofing the changes early the next morning before everything was sent to the printer. Today, being at RPR for over 20 years, my role has greatly changed from account rep shuffling images and changing pricing within a few hours with an RPR internal DAM, to showing how new clients can readily find and change whatever they need, over any web browser, immediately.

What’s the most important thing for someone new to DAM to understand about DAM?

Know and understand, fully, why you are getting a DAM, who is going to use it, and how. Even if you are not getting a huge, expensive enterprise DAM, you need to consider the long game—especially in terms of metadata, organization and governance. I am a big fan of not trying to boil the ocean on a DAM deployment. Take it on in chunks. But always try to look a few steps ahead. Look to what other processes and systems you may want to tie into your system and for what reasons.

DAMs are powerful tools that really can become the hub of asset information, but they are only as good as what you put into them. Don’t overwhelm yourself with trying to put every possible tag on every possible asset. You’ll never get the thing rolled out. But be mindful of what the most important asset information is, and be firm about at least getting that on your assets initially. The why, who and how will help you narrow your scope in this regard, and are crucially important to providing your best arguments when dealing with change management. Understand your audiences, and make the digital assets and info relevant to the audiences.

What is your ongoing greatest challenge with DAM?

So much information, so little time! Referring to my answer above, even if you don’t go nuts on asset types and metadata, overseeing a DAM is a big job because you and your team are managing “the hub.” Especially if you have integrations, and interconnecting systems. Lots of spokes, though very cool, also equals lots of spinning plates. You need to be a master air traffic controller, and that can be hard when you hit challenges in one area or another.

Also, the landscape is really changing in terms of user expectations with regard to user experience for enterprise software. People want their DAM to be as easy and slick as a mobile app or Facebook. But you’re not posting vacation pictures. It’s still enterprise software. And to that end, while trying to improve UX, we are all still trying to discern just how far the tentacles of DAM can and should go. For example, though it makes a lot of sense on paper for a WIP (work-in-progress) DAM to be your PIM (Product Information System) or eCommerce system, and a Project Management tool, and a host of other things; the ongoing question is always if it is really the best idea. And the answer to that is very individual to an enterprise.

The industry, I believe is trying to figure out where to pivot their software to become these mega-hybrids. Being practical while wading into that unknown is a delicate balance.

What is your vision for DAM? What will it look like in 5 years?

I think whether we all like it or not, DAM will be slicker, less complicated, and more connected to other systems and platforms. I think that will be a great thing, as I’ve often been frustrated with just how static these types of system can be. I also think DAM will morph into these other types of systems to become more of the information hub of a larger system that serves various needs. But at the end of the day, that information still needs to go into the system and on the files, somehow, by people with a mind for that long game. So while DAM will change, I think the need for DAM people will continue.


Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

Guru Call: DAM Meetup – Dallas, TX

Texas FlagLooking for DAM Guru Program members who are interested in joining a DAM Meetup that covers the greater Dallas area of Texas.

This recently created Dallas DAM Meetup group is now up and running and looking to expand membership!

Interested members should connect with their program manager for more details. Your information will be passed on to the DGP member who is leading this DAM Meetup.


Guru Call: USA

USA FlagLooking for a Guru in Philadelphia, Pennsylvania. Member is seeking answers to questions about a specific digital asset management system provided by North Plains.

DGP member’s inquiry is about North Plains’ product called On Brand. They are looking to speak to those who have experience with storage expansion for this product.

Available DAM Guru members who are able to help may reach out to their program manager for more details.

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