Guru Call: Brazil

brazil-flagLooking for a Guru in São Paulo, Brazil. Member is seeking thoughts and insights regarding SharePoint as a digital asset management solution. Looking for guidance on plugins, limitations and what would be needed to make this a viable solution.

Signup: signup

#GuruCall

Guru Talk: Jade Jourdan – Edwards Lifesciences

Jade Jourdan - Senior Digital Asset Manager

Jade understands that one of the biggest challenges with DAM is getting up to speed on a new system, so the rest of the pieces can fall into place on a successful implementation.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I currently work at Edwards Lifesciences as a Senior Digital Asset Specialist. I manage the DAM system containing source files for marketing projects, as well as product images, corporate images, video and company logos.

Before working at Edwards Lifescieces at I did some asset management with regards to design projects and advertisement designs at The Orange County Register.

How do you describe digital asset management to others?

Basically as a librarian for marketing materials that are kept online.

How did you learn DAM? Any recommended sources?

I have attended yearly DAM conferences. Particularly the Henry Stewart DAM NYC conferences have been helpful. Real Story webinars are valuable, as well as other DAM companies that have webinars.

What’s the most important thing for someone new to DAM to understand about DAM?

For me I find the importance of archiving and that nothing should be discarded. Every asset should be able to be retrieved. Old assets are often needed for historical reference.

If you weren’t doing DAM as a career, what would you be doing?

I really love digital asset management, but if I was not in this field I would be managing a graphic design department.

What is your ongoing greatest challenge with DAM?

One of the greatest challenges and digital asset manager faces is the transitioning from an old system to a new system. Getting trained, training users, selling users on the new system, this all takes time and patience.

What is your vision for DAM? What will it look like in 5 years?

I believe it will become necessary for every company to have a DAM system. And, the systems will be improving and work more smoothly. Ease of use will be the biggest improvement I see in the next five years.

What is your biggest mistake with regard to DAM?

Probably would be that I had to learn a lot about DAM in a short amount of time to be productive in my position.

What was your biggest success with regard to DAM?

Getting up to speed with our DAM system. Learning about DAM, metadata, taxonomy as well as learning about the business units and products at Edwards. Very challenging first year, but learned a lot and am successful at managing the DAM.

What more would you like to learn about DAM?

I like to keep up with DAM innovations. What the trends are, where improvements can be made…what industry professionals are saying about where the industry is headed.

—–
Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

  Category: DGP Member Interviews
  Comments: Comments Off on Guru Talk: Jade Jourdan – Edwards Lifesciences

Guru Talk: Eric Reber – Georgia State University

Eric Reber - Archivist

Eric Reber is an experienced digital archivist and shares some of his favorite educational resources for digital asset management.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

My background is in library science. My first positions were at the Savannah College of Art & Design: There I worked in serials were I got my early cataloging chops and then I moved into the Visual Resources Center which I consider my gateway job to DAM. There I learned image cataloging for a homegrown institutional Digital Image Database. My final position at SCAD was as a reference librarian, which has served me well when it comes to instruction for the end users of the Digital Asset Library I currently manage. Now, I am a Digital Asset Archivist at Georgia State University. Here I have established and administer a DAM system for the university’s PR and Marketing Communications Division. This system serves as both archive and distribution vehicle for the PR and Marketing assets we create for the colleges, departments and programs of the university.

How did you learn DAM? Any recommended sources?

Having come from a library background I joined the Visual Resources Association while I was working at SCAD and pursuing my MLIS degree at Valdosta State University. The VRA proved very valuable when I first attended their conference in Atlanta, GA. I learned of industry trends and resources there. Many DAM vendors attended so I was exposed to a broad spectrum of DAM systems. There I learned of their Summer Educational Institute for Visual Resources and Image Management (SEI). This was an immersive week long program at the University of New Mexico covering everything from rights management to metadata and cataloging. If you have started in libraries and are looking to make the jump to DAM, this program was the vehicle that really helped me nail the interview that got me the position at GSU. I can’t recommend it enough. Currently, I participate in our local DAM Meetup, facilitated by my friend Elizabeth Keathly, where I can stay on top of industry trends and enjoy discussions with my fellow Atlanta DAM professionals.

What was your biggest mistake with regard to DAM?

My biggest mistake with DAM was possibly not understanding how challenging learning to navigate and use a new system can be for the layman. Patience with your end users will ensure the best possible buy-in for a new system implementation!

What was your biggest success with regard to DAM?

My biggest success to date is the establishment of our PR and MarComm Digital Asset Library here at GSU. I take pride that I took about 15,000 disorganized image assets dumped on a local server and migrated them into a highly organized DAM system where the collection has grown to over 100,000 assets to include images, video, and graphic files. What previously required end users to come to our offices and browse images on our in-house server now has 1133 active clients able to access, browse and download assets from anywhere they have an internet connection.

—–
Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

  Category: DGP Member Interviews
  Comments: Comments Off on Guru Talk: Eric Reber – Georgia State University

Guru Talk: David Klee – Univision

David Klee - Director of Digital Assets

Whether it’s digital asset management or media asset management, David reminds us it’s always about metadata schemas.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I have been very fortunate to be able to work on DAM at organizations both large and small.

On the large side, I led an engineering group at NBC in New York called Media Software Integration.  There, we worked with the Media Asset Management (MAM) system that made content available to NBC News properties including our evening newscast (Nightly News), morning news show (The Today Show), news magazine program (Dateline) and various programs on our cable news platform MSNBC.  Our team focused on file-based workflows and software development to both connect internal users with the content they needed and the system itself with other platforms inside the company.

On the smaller side, I helped develop file-based workflows and asset management solutions to support an internal corporate agency for the Salt River Project, a public power and water utility in Arizona.  Also in Phoenix, I had the fantastic opportunity to help design and execute file-based workflows for the Arizona Cardinals Football Team in-stadium display crew, which included getting the new University of Phoenix stadium online in 2006.

Currently, I lead a new department at Univision Communications, Inc. (UCI), working to build and support technologies for media management.

On a personal level, I also maintain an interest in time lapse photography and do my best to wrangle a collection of nearly one-million images.

How do you describe digital asset management to others?

In the broadcast industry, there’s always a very salient use case to introduce people to Digital Asset Management; the aging video tapes packing shelves in warehouses and tape libraries are now becoming digital video files.  This presents a variety of challenges — all the old workflows that people were so comfortable with managing video tapes (cataloging, storage and physical logistics) now need to be re-invented to make it easy to manage, find, preserve and reuse digital video files.

But DAM is also much more than a digital library.  Once you have all your eggs in one organized basket (so to speak), there are lots of opportunities to connect that basket to other systems and integrate it into your workflows.  DAM is as much about the process of getting the content organized as it is about getting it connected to the people and systems who need it.

How did you learn DAM? Any recommended sources?

There’s really no substitute for diving in and getting some practical experience with DAM, but there are also some fantastic resources on the topic that I’ve benefited a lot from over the years.  Below are some of my favorites.

For those of you in New York City, the NYC DAM Meetup Group is a fantastic group of people with meetings on interesting topics.  Many recent meetings are also available for streaming online.

There are a couple of excellent conferences on the topic by Henry Stewart and Createasphere.

More for the individual, Peter Krogh had a very solid book several years ago introducing many important DAM concepts to photographers, and has followed up with some more specific tips that are particularly relevant on the Adobe stack.

For those more interested in the metadata and taxonomy side of things, Heather Hedden has lots of interesting information in her book and blog, the Accidental Taxonomist.  David Riecks’ website on controlled vocabulary also shouldn’t be missed, particularly for those who lean more toward the photo side of the equation.

And no listing of DAM resources would be complete without Henrik de Gyor’s Another DAM Blog, which includes links to some valuable resources, as well as a large offering of podcasts on various DAM-related topics.

What’s the most important thing for someone new to DAM to understand about DAM?

DAM isn’t really a problem to solve — it’s a process to manage.  Some people seem to think that all you have to do is find the right system to manage your assets and the situation will be taken care of.  The reality, as with most things, is much more complex.

Depending what kind of organization you’re in, the goal of DAM may be much more focused on managing a pipeline or supply chain of assets — often with new assets coming in all the time.  Understanding and optimizing the workflows that get assets in and out of the system is an important part of the process.  And in most organizations, this set of workflows is far from static; new file formats, software packages and business requirements all converge to disrupt even the most thoughtfully designed processes.

DAM is often about developing workflows and tools to build a dynamic supply chain that can adapt and grow as needs evolve.  It’s more about building a framework to solve problems than about implementing one magical system that will cure all ills.

If you weren’t doing DAM as a career, what would you be doing?

I started my career as a creative professional, and my early focuses on video production and time lapse photography very much helped frame how I approach DAM.  I still enjoy sitting down with graphic design and video editing software when I can.

What is your ongoing greatest challenge with DAM?

Managing large quantities of video and/or audio present several unique challenges to DAM.  However, as with many DAM topics, metadata is key, and it can be particularly interesting to manage metadata with the addition of time.

When searching across long videos, simply locating a relevant asset in a big system is rarely enough — users often want to locate a particular moment in time.  There’s very little standardization around the handling of time-based metadata in different systems (even different systems from the same vendor can model time-based metadata very differently).

The process to effectively design and implement time-based metadata schemas within the constraints of existing tools is probably the single greatest challenge I face in video and audio-based collections.

—–

Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

Guru Talk: Frank Milson – Chevron

Frank Milson - Digital Asset Manager

Frank understands that one of the hurdles in digital asset management is the speed in which a new asset can be created. Streamlining the ingest process helps to reduce costs and improve efficiencies within a company.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

One thing that I noticed about working in DAM for some time, is that I was working in DAM long before anyone knew to call it Digital Asset Management. I spent over a decade in corporate sales for CompUSA, selling the first laptops, servers, and computer equipment to Houston businesses.

One of the earliest concerns of many of my clients was how to scan, and otherwise digitize their paper processes. I was well familiar with the need for high speed scanning, high resolution imagery, and secure storage, as well as databases that made all of those assets rapidly accessible. All of this was immediately familiar to me when I came to Houston Community College (HCC) to do a job that basically, no one else wanted to do. After all – it was “just filing”!

HCC had already been using ImageNow for student documentation, and they were looking to expand that to the documentation they had been using for decades to process and track their physical inventories. My job became the process of ingesting the physical documents into a database, creating metadata for those documents (what we called “tags”), and process the physical documents for destruction. Ultimately, I was able to become the primary source for researching and delivering the electronic copies of those documents whenever they were needed, as well as using the database as a method of tracking physical inventories.

I was then offered an opportunity to work with Chevron in their Image Library project. A huge corporation such as Chevron has a ongoing need for business imagery, and they were used to accessing it directly from stock photography sources. The Chevron Image Library was created, using Telescope, to store stock images, manage licenses, and create a central database of imagery accessible to all employees. I worked as a liaison to their Information Design And Communications (IDC) in house agency, ingesting finished projects, sourcing permissions, linking images to their online originals, and creating first-level metadata.

What’s the most important thing for someone new to DAM to understand about DAM?

The most important thing for someone new to DAM to understand is that the ultimate goal is to make the results accessible to the daily business user. A scanned document is just an image, and is useless to business purposes unless it can be applied to practical purposes, just like a file in a folder is just a piece of paper until it is found and used.

The creation of metadata is as important to the access of the document as an accurate scan. It is important to understand how your users will access the data, and thus the digital asset that the data represents.

What is your ongoing greatest challenge with DAM?

My ongoing greatest challenge with DAM is the speed, or the lack thereof, inherent in the translation process. It takes much longer to ingest and notate every single document, image, video, or audio clip than it is comfortable to discuss for budgetary purposes. Once it’s done, of course, it’s there forever, and can be accessed instantly, so the results are certainly there, and are tangible. For long periods of time, it doesn’t look like anything in particular is happening. DAM is definitely a background process.

What was your biggest success with regard to DAM?

My biggest success in regards to DAM was when I was able to use our database to help the police track and identify a large number of stolen items. Before the process, all of those documents would have to have been physically pulled from files collated, annotated, and returned to storage. I was able to create a digital file from all the documents, and deliver to investigators within a day.

—–

Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

DAM Guru Program Members for Hire

DAM Guru Program is now two years old and more than 650 signups strong. To enable the DAM community to better benefit from the growing range of expertise available within DAM Guru Program, we now connect participating members to organizations seeking freelance, temporary or permanent help.

Based on matching a needs profile to an expertise profile, DAM Guru Program managers will do their best to find the right Guru for every request, no matter what the area of expertise, global region or language.

We hope this provides hiring organizations with the expertise they need to make the most of their DAM initiatives, and we hope it helps our members find employment opportunities they’ll enjoy.

As with all DAM Guru Program member services, there is no charge for this service.

If you’re an organization looking to hire a DAM Guru, start here.

If you’re a DAM Guru Program member who would like to participate, start here.

More information about this announcement is available at the Picturepark website.

Guru Talk: Laurentia Romaniuk – Digital Asset Management Professional

Laurentia Romaniuk - Digital Asset Manager

Fresh off her internship at Apple and now managing assets for a well-known furniture company, Laurentia has learned quickly to find success it is important to understand how digital asset management is scaleable inside a company.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I suppose that I first got my feet wet with DAM at Apple as a Digital Asset Management Intern in the summer of 2013. That being said, I had used various document control and asset management tools in my role at the University of Alberta (in Canada) for three years prior to that. In mid-2014 I started working for a well-known furniture company as a (digital) Asset Manager.

How do you describe digital asset management to others?

If I’m describing what I do to someone that has never been exposed to DAM before, I start by posing the problem I often try to solve as a digital asset manager.

My shtick usually goes something like this: At large companies with a strong creative marketing presence, you can easily end up with hundreds of thousands, if not millions of pictures. You may only see 20 pictures of a product on a website, but to get to those 20 pictures, thousands were shot. When a photographer or creative director needs to find that one picture with the happy smiling family in South Korea with a hot air balloon flying in the background, how does the photographer find that image when they have a huge pool of images to sort through?

My job is to facilitate finding that image and manage the lifecycle of that asset from the moment it is shot to the moment it shows up on the web. That’s DAM, and it doesn’t just pertain to photos. It can be anything – legal documents, blueprints, sound files, videos – large organizations are creating all sorts of digital documents that need to be sorted somehow.

How did you learn DAM? Any recommended sources?

I learned DAM on my feet to begin with. At the University of Alberta it was just a matter of someone needing to do the work, and the University had tools in place to help along the way. I then interned at Apple where, again, I picked up a lot on my feet. At this point, I knew I wanted to learn more, so I took an online course as part of my masters program at San Jose State University in Digital Asset Management with John Horodyski. I learned a lot.

With all that said though, by far the largest DAM resource that I feel I have is our professional network, whom I have largely met through LinkedIn, the DAM Guru Program, and most of all through the DAM Henry Stewart Conferences. Having peers to bounce ideas off of, pick up tips and tricks from, and share frustrations with, is an incredible gift. So! Jump in! Start reaching out to other DAM folks in your area!

What’s the most important thing for someone new to DAM to understand about DAM?

Wow. Tough call.

I’d say it’s important for people to understand how DAM is scalable. Sure, you may need to hire a digital asset manager if you’re a large organization or if your company finds that you really need someone to manage a large pool of digital documents. But you can do DAM in little ways too; organizing assets and information can start with even a tiny pool of assets, and having an asset management strategy early on can only help you if your business / asset pool grows.

If you weren’t doing DAM as a career, what would you be doing?

Project managing. Working in User Experience. Working towards a PhD (it’s on my radar, someday).

What is your ongoing greatest challenge with DAM?

Implementation & integration across the organization (both on the technical side and human side) is always a challenge. Also, creating a tool that is effective to users! Sometimes what may seem like a smart solution really just generates more problems.

What is your vision for DAM? What will it look like in 5 years?

I’m still pretty new to DAM and so it’s hard for me to comment on this one. I just don’t have strong enough knowledge and experiencing using most of the DAMs out there. So from a technical side, I can’t comment on DAM. In 5 years though, I do hope DAM roles become much more common and understood for their use in various organizations.

What was your biggest mistake with regard to DAM?

Hmmm…. Getting caught up on flashy DAM systems. At the last Henry Stewart conference (DAM LA) I was so excited to hear about all the latest DAM technologies and to bring this information back to my work. Then, I heard a lot of asset managers talking about their experiences using these DAM systems, and it sounds like sometimes the sparkle is just that – sparkle – and it can really inhibit getting work done. I’ve since learned that simple systems, though maybe not capable of doing everything I want, can be much more useful and reliable.

What was your biggest success with regard to DAM?

Check back with me in a few years! I feel like I’m still too young in the field to be commenting on my successes just yet.

What more would you like to learn about DAM?

I’d love to get more experience in blending my love for project management with DAM.

—–

Would you like to be a DAM Guru Program featured DAM professional? Signup now (for free) or contact your DAM Guru Program manager.

  Category: DGP Member Interviews
  Comments: Comments Off on Guru Talk: Laurentia Romaniuk – Digital Asset Management Professional

Guru Call: USA

USA FlagLooking for a Guru in MN, USA. DGP member is looking to select and implement DAM for a web publisher and events organization.

Currently there is no shared storage solution in place, and digital assets are stored on a mix of google drives, dropbox folders, and individual team member hard drives. It is required that the solution be cloud-based and have WordPress integration built in.

Member is seeking advice on a low-cost solution.

Signup: signup

#GuruCall