Insight Exchange Network 2nd DAM Summit, New York, 24th-25th January 2019

This post was contributed by DAM Guru member, Jeffrey Marino.

 

Bring on a DAM Happy New Year at the 2nd Annual Digital Asset Management Summit 2019, hosted in NYC by Insight Exchange Network. The conference takes place on January 24th -25th next year and promises to highlight and elevate the importance of effective digital asset management strategies for the enterprise.

We hereby resolve to meet up with DAM Guru Program members and to bring you a full report on the business-critical topics presented in the sessions. We’ll listen closely for insights and best practices across the entire spectrum of Digital Asset Management, including:

  • The DAM value proposition
  • Metadata, mindset & AI
  • Systems integration
  • Platform fit
  • User Experience and adoption
  • Brand library, archive and history

IEN is a new nexus of information and expertise for DAM practitioners. Last year the conference debuted as The Digital Assets & Content Leadership Exchange:

“The overall sentiment was that the IEN event was a success and the fact that the majority of attendees were DAM managers and professionals (as opposed to vendors) resulted in a more personal and expertise-based event.” [Read More]

The 2019 Summit again brings together experts in a wide span of business categories ranging from broadcasters to e-commerce, retail, food and packaged goods, non-profits and content marketing. Among others, we are looking forward to hearing updates from Dan Piro at NHL and Sally Hubbard at PBS (both of whom we mentioned in our Reflections On The 2018 Digital Asset Symposium), and we will certainly welcome the perspective of all of this year’s presenters, including heavyweights like Amazon, Adobe, Dell and Turner Sports.

The agenda is a balanced mix of breakout and networking sessions, four in-depth case studies and five panel discussions (one of which, Vendor Selection, Management, and DAM Essentials, is moderated by one of our very own: DAM Guru Ralph Windsor.)

Let’s meet up! (yes, there’s a cocktail hour too). Please visit the 2nd Annual Digital Asset Management Summit 2019 website for more information and to register to attend.

DAM Guru Program members: be sure to use code M123DNDG15 to get a 15% discount on the cost of the Summit.

Henry Stewart DAM San Diego 2018 Conference Review

This article was contributed by DAM Guru member, Lisa Grimm.

 

Although I’ve been a regular Henry Stewart DAM NY attendee for years, this was my first visit to the west coast’s version of the event, and I was pleased to see that it’s grown to be nearly as large as its east-coast counterpart (with the added advantage of having beautiful November weather). But perhaps the most encouraging aspect of this year’s conference the variety of organizations sending speakers and exhibitors; while I’d seen previous DAMLA programs had been very much media and entertainment-industry heavy, DAM San Diego was very well-balanced indeed. Yes, there were the expected studios and media conglomerates with welcome knowledge to share, but also a wide range of museums, arts and tech speakers. DAM has clearly moved beyond the CPG and advertising spaces, and its importance is being recognized across an ever-wider range of industries.

But while the places DAM is deployed grow ever-more varied, its foundations remain rooted – and rightfully so – in metadata and operations. I was thrilled to be asked to speak on the metadata track, with my presentation on The Seven Circles of Metadata Hell; I suspect everyone in the DAM field has been in the position at some point in their careers where they have been asked to justify the cost of hiring expert librarians and data managers to oversee metadata creation and maintenance, and seeing it continue to get such a focus at every Henry Stewart DAM conference brings joy to my librarian heart. (Did I mention I have my nerdy t-shirts categorized by node and sub-node in my closet? For example, I have Star Wars, Star Wars:Running, Star Wars:Beer and so on, plus Disney, Disney:Parks, Disney:Musicals, Disney:Musicals:Parody, etc. – this is totally normal behavior, even many years after you receive your MS-LIS).  It’s such a core part of how DAM works (or doesn’t work, when it’s not staffed properly), and it’s so important that decision-makers understand what they need to do before signing the big checks, and continuing to spread that knowledge underpins the growth of the industry.

And as that growth continues, the range of roles and responsibilities continues to evolve; I very much enjoyed moderating a round table on DAM career options, with people at many varying career levels and from many distinct backgrounds, but it really suggested an opportunity for the wider market: there is a need for DAM-specific recruitment agencies (or, at least, recruitment agencies with someone on staff who really understand the field) and career planning help. Each Henry Stewart event is a great opportunity to continue to build our formal and informal networks, but as DAM professionals, I suggest that we rely on personal recommendations and word of mouth to get to the next role or career level to a greater extent than in most other tech and information management fields. Getting to meet some of the new-to-the-field people in the Future Digital Leaders Program was delightful, and I look forward to keeping in touch with several of them, but making sure we have paths onward and upward at all levels is important as we move the profession forward.

Finally, a personal note to the organizers, who do a wonderful job each time – thank you for pulling everything together once more, and thank you for making sure we had good tea! I never needed to break in to my personal tea stash (yes, I’m that person who brings her own tea everywhere, because finding good tea in the US can be a dicey proposition), and the range of caffeinated and non-caffeinated teas was ideal.

I hope to make it back to San Diego next year, and to return to New York again in the spring. I still have London on my DAM to-do list…