Working as a digital asset management professional can take many paths. Yumiko shares her’s with us, and helps to illustrate the importance of one’s collective experiences when in a DAM professional role.
What companies/organizations have you worked for as a DAM professional? What was your role at each?
Technically my role here at Amazon is my first official role as a DAM professional. The road that got me to this point had a lot of turns and dead ends. I started my librarianship career as a Catalog Librarian at Syracuse University. In that role, I was creating metadata to describe physical library collections and managing physical locations of these library materials. I was very happy working as a Catalog Librarian but I felt there was more to do, more information resources to organize than just library collections.
I wanted to expand my experience outside the world of academic libraries so I moved onto roles such as a Content Manager for the Cornell Animal Health Diagnostic Center where I was organizing institutional resources to aid in passing accreditation. Then onto the Fred Hutchinson Cancer Research Center as an Assay Data Coordinator in the hopes that I would be assisting with organizing research data. That unfortunately was a dead end but that role positioned for my next role as Sr. Metadata Librarian at ProQuest.
For those of you who don’t know what ProQuest is, ProQuest a global information content and technology company. In my role as Sr. Metadata Librarian, I had to manage the migration of data from our providers onto the ProQuest platforms. It is during my tenure at ProQuest, through varying roles (Metadata Librarian, Content Production Lead, Content Ingestion Developer), I started to bridge the gap to being a DAM professional. Working at ProQuest gave me the opportunity to work with not only digital print (newspapers, journal articles, etc.) but also art collections, video, audio, market data, etc. While I was technically working with content management systems, it was a hop, skip and a jump away from DAM systems.
I have just entered the next phase of my career as a digital librarian here at Amazon. The needs of the user base are vastly different just as they had been in all of my previous roles but the outcome is the same. All users have the expectation of using a system that will store and organize assets and make them searchable and retrievable in the easiest way possible. That has been the theme of my career path. A winding, twisting and turning road it has been.
How do you describe digital asset management to others?
One of the most easily digestible definitions of DAM I have found that explains DAM to lay people is from www.damglossary.org:
“Digital Asset Management (DAM) is a collective term applied to the process
of storing, cataloguing, searching and delivering computer files (or digital
assets). These may take the form of video, audio, images, print marketing
collateral, office documents, fonts or 3D models. Digital Asset Management
(DAM) systems centralise assets and establish a systematic approach to
ingesting assets so they can be located more easily and used appropriately.”
If that doesn’t work, I tell people, “I organize things so people can find them later”.
How did you learn DAM? Any recommended sources?
As you may have gleamed from my introduction, I did not have the most direct path to DAM. My path to DAM was certainly through trial and error and on-the-job work experience that evolved over time.
I made an effort through my career to get as much extra training as could be afforded by myself or the companies I worked for. I took continuing education classes through local community colleges and universities to improve my technical skills like SQL, Python, CSS and HTML. I was lucky enough to work at a university where I was able to take classes at the School of Information Studies and get a second Master’s degree. I attended relevant workshops through ALA (American Library Association). I took free online courses available through Coursera and Lynda.com.
If you weren’t doing DAM as a career, what would you be doing?
If I were not in my current role, I would still be in librarianship. My strengths are in my organizational skills and experience with metadata management. I would be happy moving into a role where I got to utilize both, whether that be in the academic, public, or private sector. Or I would be a helicopter pilot.
What is your ongoing greatest challenge with DAM?
My current challenge is looking beyond the DAM and foreseeing what future features users will be expecting 5, 10, 15 years from now with their DAM system. I misplaced my crystal ball so through a lot of user interviews I am collecting the wants and needs from our user base and extrapolating what features we will want to develop to make our DAM the best tool for our users.