Guru Talk: Gregory Johnson – Governors State University

Gregory Johnson - DAM GuruGregory has extensive experience with multiple digital asset management systems. He has built them from scratch and also managed existing systems. Through these experiences he has learned to change his metadata mindset, to ensure all users of the DAM have success.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

At Governors State University I managed two content repositories, building one from scratch (a nightmare). At Morgan Street Document Systems I worked as a Project Manager/Archivist and helped build “vaults” for our clients documents. At Masco Cabinetry I built the DAM program, collecting and culling more than 6tb of digital assets from multiple vendors in multiple states, local computers, and local servers.

How do you describe digital asset management to others?

I first compare the assets in the DAM to the physical assets around the building in terms of cost to show the need for DAM. I then explain the need for metadata in terms of searching and finding assets as well as the need for a strong DAM management program to keep the DAM running smoothly.

How did you learn DAM? Any recommended sources?

In graduate school I studies academic archival systems, so the transition to DAM wasn’t too difficult. I just needed to recognize that the assets in the DAM would be used by a far different type of end user, so I needed to change my metadata mindset.

What’s the most important thing for someone new to DAM to understand about DAM?

Without proper metadata even the most expensive, well-built, shiny new DAM is useless.

If you weren’t doing DAM as a career, what would you be doing?

I come from a library IT background, so I would probably be managing a library IT dept. that would have multiple content repositories, library systems, database and journal suites, and the hardware needed to run them.

What is your ongoing greatest challenge with DAM?

Right now, finding employment managing a DAM system. I was “re-organized” from my last position in another of the many changes of direction the company put into place.

What is your vision for DAM? What will it look like in 5 years?

Mobile use will finally be figured out. More seamless transition from content creators to the DAM will be realized. Prices will come down. And hopefully the importance of the position of DAM Manager will finally be realized.

What was your biggest mistake with regard to DAM?

Coupled with the answer for 9., being unable to convince that company about the need for a DAM management program. After I built our DAM the program was then crowd managed, which lead to the return of lost and un-findable assets due to the failure of the content creators/uploaders following the metadata schema. I was able to sell the need for the program, but in the end the desire to cut costs neutered the usefulness of the DAM.

What was your biggest success with regard to DAM?

Convincing a company that was very stuck in old school asset management to move their assets from various machines and servers into a DAM.

What more would you like to learn about DAM?

How to better use DAM at content creation that is done off site, i.e. photography, video, audio, etc.

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Guru Talk: Angie Taylor – Primrose Schools

Angie-TaylorAngie is brand new to the digital asset management industry, but armed with her recent certification in digital asset management, from The DAM Foundation, she already knows one important truth: DAM is a strategy.

What companies/organizations have you worked for as a DAM professional? What was your role at each?

I am currently the Marketing Coordinator at Primrose School Franchising Company. I received Digital Asset Management certification this May from The DAM Foundation and have been researching DAM platforms seriously for the past couple of months. Our marketing department is considering implementing a Digital Asset Management platform and strategy within our department that I would like to see scale up to benefit the entire company down the road. So, I’m in a very initial/beginner’s mode with DAM.

How do you describe digital asset management to others?

DAM is a strategy before its culmination in a platform of any kind. It is a great way to organize and implement strategic vision for any company.

How did you learn DAM? Any recommended sources?

I would highly recommend The DAM Foundation for anyone seeking certification or education about Digital Asset Management. There are two books that I’ve pored over that I would recommend as well: Digital Asset Management, Second Edition 2016 by Elizabeth Keathley and DAM Survival Guide – Digital Asset Management Initiative Planning by David Diamond.

If you weren’t doing DAM as a career, what would you be doing?

I would either be teaching private music lessons from home or working in accounting.

What is your vision for DAM? What will it look like in 5 years?

I would love to see DAM become THE central repository for every aspect of our company. For example, the operations department is implementing a system that lists FF&E for all of our schools in the franchising system, along with all of our operational policies and procedures. Also, our franchising department works with a system that allows them to connect to potential franchise owners and gives them a pipeline view of how these potential partners are tracking within our qualification process. These are just two examples I believe could be incorporated into a DAM strategy to help our company work a lot more efficiently in the future.

What more would you like to learn about DAM?

I would like to learn everything I can about Digital Asset Management and, especially, the future impact of DAM on business.

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Guru Call: Germany

gm-lgflagLooking for a Digital Librarian and/or Digital Asset Management professional in Germany. DGP member is seeking to fill a 6 month contract (on-site 3 days a week) with a Pharma company.

Company needs to manage the marketing content, in a regulated environment. Ability to speak to speak Germany and English very important.

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Guru Call: USA

USA FlagLooking for a Guru in Philadelphia, Pennsylvania. Member is seeking answers to questions about a specific digital asset management system provided by North Plains.

DGP member’s inquiry is about North Plains’ product called On Brand. They are looking to speak to those who have experience with this product.

Available DAM Guru members who are able to help may reach out to their program manager for more details.

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