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Webinar: Sustaining Brand Beyond Day Two: Modern Brand Governance using DAM

January 23 @ 9:00 am - 10:00 pm PST

Free

from the host’s website:

Sustaining Brand Beyond Day Two: A New Approach to Modern Brand Governance using DAM

Register Now

Despite an organization’s best efforts, 70% of rebrands dissipate within 18 months due to a lack of engagement beyond launch. Following an iconic brand refresh in June 2016, Kelley Grover, Senior Global Brand Manager at Deloitte, wasn’t about to let that happen.In this webinar, hear how Deloitte’s brand-centric DAM system, Brand Space, is facilitating a new approach to brand governance. From constantly evolving guidelines and applications to the sharing of best practices, Brand Space continues to evolve to better meet marketers’ and practioners’ needs, making using the brand as creatively and consistently as possible cross-border seamless for its users.Register to see how Deloitte is keeping this momentum going. In Kelley’s own words “if we’re still doing the same thing in two years’ time, then we won’t be here.”

Speakers: 

  • Kelley Grover, Senior Global Brand Manager, Deloitte
  • Gabriel Cohen, Chief Marketing Officer, Monigle

Sponsored by:
BEAM (Brand Engagement and Asset Management) is a brand center empowering a new breed of brand concierge. Powered by brand experience agency Monigle, BEAM is built by brand experts, for brand experts. Join a community of brand leaders from the likes of Deloitte and Carnival who are rewriting the textbook for a new enlightened approach to brand governance.https://beam.monigle.com

Details

Date:
January 23
Time:
9:00 am - 10:00 pm
Cost:
Free
Website:
http://henrystewartconferences.com/damcpd/#SustainingBrand

Venue

(Virtual)
United States

Organizer

Henry Stewart Events
Phone:
+44 (0)20 7092 3494
Email:
claires@henrystewart.co.uk
Website:
http://www.henrystewartconferences.com/

Other

Event Type
Webinar / Virtual
Event Goal
Education (no commercial agenda)
Are you currently a DAM Guru Program member?
Yes
Promotion Channels
DGP Twitter (@DAMGuru), DGP Website
Twitter usernames
@henrystewartdam, @Deloitte, @gpccohen @Monigle
DAM Guru Program does its best to ensure event information is correct; but dates, times, agendas and locations can change. Please consult the official website page for any event you plan to attend. 

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