The DAM Guru Program blog contains educational articles and links, program information, and calls for Gurus.

Guru Talk: Michelle Adams – Triad Retail Media

Posted by on Jun 29, 2015 in DGP Member Interviews | Comments Off on Guru Talk: Michelle Adams – Triad Retail Media

Michelle knows that a successful DAM requires understanding the perspective of the stakeholders. Those who use it daily will ultimately determine the system’s success and adoption rate. What companies/organizations have you worked for as a DAM professional? What was your role at each? I work for Triad Retail Media. We sell, manage and execute Digital Retail Media programs on websites, mobile devices and in-store TVs — in fact, on any Digital Retail Platform targeting consumers. In the last couple of years, we have been expanding...

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DAM Ready Reference

Posted by on Jun 22, 2015 in DAM Education | 0 comments

DAM Ready Reference

Librarian Deb Fanslow offers a vast collection of #LearnDAM resources for DAM managers.

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Guru Call: USA

Posted by on Jun 18, 2015 in Guru Calls | 0 comments

Looking for a Guru in Chicago, IL. Member seeking some advice on digital asset management industry. DGP member’s inquiry is about how an MLIS degree could help them advance a potential DAM career. Looking to speak to those who have an MLIS and have achieved a position as a DAM manager in the industry. Signup: http://damguru.com/signup...

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Best DAM Practices: A Digital Asset Management Philosophy

Posted by on Jun 15, 2015 in DAM Education | 1 comment

Best DAM Practices: A Digital Asset Management Philosophy

Librarian Adam Hess offers good advice for budding DAM managers: Forget what you see and form your own vision for digital asset management. Part of the “Librarian Tips for DAM Managers” article series from DAM Guru Program.

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Leveraging In-house Expertise for DAM

Posted by on Jun 9, 2015 in DAM Education | 0 comments

Leveraging In-house Expertise for DAM

Librarian, Collin Rickman, explains to DAM managers how they can leverage coworkers to help manage and improve DAM systems.

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Guru Talk: Emily Hale – AbbVie

Posted by on Jun 8, 2015 in DGP Member Interviews | Comments Off on Guru Talk: Emily Hale – AbbVie

Emily and her team understand proper training and maintenance is an integral part of a successful DAM system implementation. What companies/organizations have you worked for as a DAM professional? What was your role at each? My DAM experience began in 2006 at the University of Chicago Press, where I worked as a Project Manager. Here I used the DAM to search for cover art for our many academic journals. Using a DAM piqued my curiosity about what happens behind the scenes so I began looking for a job in which I could learn and be more involved...

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DAM User Adoption and Training

Posted by on Jun 1, 2015 in DAM Education | 0 comments

DAM User Adoption and Training

by Margie Foster, MLIS, Information Management This is the story of two DAM systems at two different companies.   The companies shared many similarities.  In both cases, the digital asset management system was relegated a home with the design team, where the managers understood the need for a searchable collection of assets that could be reused at significant cost and time savings. At Company A, user adoption was a key consideration from the outset.  Before choosing a system, they formed a team that included likely power users, and they...

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Controlled Vocabulary for DAM

Posted by on May 25, 2015 in DAM Education | 1 comment

Controlled Vocabulary for DAM

by Tracy Wolfe, MLIS One of the ingredients essential to a successful digital asset management implementation is a controlled vocabulary. A controlled vocabulary (CV) is simply an established group of terms used to describe assets in the DAM. Controlled vocabulary can help users search more effectively. Most importantly, a controlled vocabulary lends consistency and ease for anyone adding assets to the library. Controlled vocabularies are used for websites all the time, especially to enable search on e-commerce sites. Employing the same...

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DAM and the Art of Governance

Posted by on May 18, 2015 in DAM Education | 0 comments

DAM and the Art of Governance

by Tracy Wolfe, MLIS Governance is defined by Dictionary.com as ‘government; exercise of authority; control.’ In a digital asset management scenario, the most basic definition of governance boils down to which users have access to which assets and why. A solid governance strategy stretches beyond this to encompass the parameters of the system itself, as well as the information traveling with each asset within that confine. Naturally, different DAM systems handle user governance differently with permissions on an asset level or more commonly,...

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How DAM Guru Program is Managed

Posted by on May 11, 2015 in Program Info | 0 comments

How DAM Guru Program is Managed

How DAM Guru Program is Managed New case study offers behind-the-scenes view into management system Many questions come in about how we managed DAM Guru Program. Some assume we use an automated matching algorithm that connects members based on interests and experience. In fact, no DGP operations are automated. Every member match, GuruTalk profile, member webinar, tweet and DAM job post are considered by program managers to ensure they will offer value to members. When you consider how hit-and-miss the “maybe you know this person”...

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