DAM Guru Program Blog

The DAM Guru Program blog contains educational articles and links, program information, and calls for Gurus.

Controlled Vocabulary for DAM

Posted by on May 25, 2015 in DAM Education | 1 comment

Controlled Vocabulary for DAM

Librarian Tips for DAM Managers   Controlled Vocabulary for Digital Asset Management by Tracy Wolfe, MLIS One of the ingredients essential to a successful digital asset management implementation is a controlled vocabulary. A controlled vocabulary (CV) is simply an established group of terms used to describe assets in the DAM. Controlled vocabulary can help users search more effectively. Most importantly, a controlled vocabulary lends consistency and ease for anyone adding assets to the library. Controlled vocabularies are used for...

read more

DAM and the Art of Governance

Posted by on May 18, 2015 in DAM Education | 0 comments

DAM and the Art of Governance

Librarian Tips for DAM Managers   Digital Asset Management and the Art of Governance by Tracy Wolfe, MLIS Governance is defined by Dictionary.com as ‘government; exercise of authority; control.’ In a digital asset management scenario, the most basic definition of governance boils down to which users have access to which assets and why. A solid governance strategy stretches beyond this to encompass the parameters of the system itself, as well as the information traveling with each asset within that confine. Naturally, different DAM...

read more

How DAM Guru Program is Managed

Posted by on May 11, 2015 in Program Info | 0 comments

How DAM Guru Program is Managed

How DAM Guru Program is Managed New case study offers behind-the-scenes view into management system Many questions come in about how we managed DAM Guru Program. Some assume we use an automated matching algorithm that connects members based on interests and experience. In fact, no DGP operations are automated. Every member match, GuruTalk profile, member webinar, tweet and DAM job post are considered by program managers to ensure they will offer value to members. When you consider how hit-and-miss the “maybe you know this person”...

read more

Standards and Metadata

Posted by on May 7, 2015 in DAM Education | 0 comments

Standards and Metadata

Librarian Tips for DAM Managers   Standards and Metadata by Lisa Grimm, MA, MS-LIS While librarians love global standards and useful metadata, even within the traditional library, we can be confronted a less-than-consistent institutional approach to those standards, and even wider variation in the tools used to maintain good metadata. That’s especially true in the DAM world, where things like Dublin Core or MeSH can sound like mysterious codes, or even foreign languages, to someone who didn’t attend library school. And if you’ve come...

read more

Why Librarians Understand DAM

Posted by on May 5, 2015 in DAM Education | 0 comments

Why Librarians Understand DAM

Librarian Tips for DAM Managers   Why Librarians Understand DAM By Linda Rouse The social profile of librarians as “custodians of knowledge” in the community (despite the often derogatory stereotyping) attracts people who have a curiosity and interest in information and research, and in developing the requisite skill sets to become knowledge or information workers. Librarians understand assets. One of the key factors taught in library schools is that information is valuable and knowledge is power, and it matters little the...

read more

Librarian Tips for DAM Managers

Posted by on May 5, 2015 in DAM Education | 2 comments

Librarian Tips for DAM Managers

Librarian Tips for DAM Managers An article series by DAM Guru Program library science professionals By David Diamond It took the digital asset management software industry only about 15 years until we started to recognize that this radical new thing we created had actually been created long ago. From taxonomies to metadata to categorization systems and more, what DAM advocates proclaim to be the future of content management has actually long been its history too. We built a bridge between traditional libraries and libraries of the future and...

read more

Guru Talk: Travis McElroy – Ivie

Posted by on May 4, 2015 in DGP Member Interviews | Comments Off on Guru Talk: Travis McElroy – Ivie

Travis has a great perspective on digital asset management: always think about the long-term, big picture use case for your DAM and success will follow. What companies/organizations have you worked for as a DAM professional? What was your role at each? I work for Ivie and Associates (@IvieInc) under the title Digital Asset Management Specialist. Ivie employs 550+ associates in 40 offices worldwide providing marketing and advertising services to some of the largest retailers in the United States and Asia. The Image Management department...

read more

Guru Call: USA

Posted by on May 1, 2015 in Guru Calls | 0 comments

Looking for a Guru in New York City area. Member seeking some advice on digital asset management in the entertainment industry. Member has some solid general experience in the field of asset management, but would like to speak to someone in the field who might be able to offer some advice on where to start and what their goals should be my first few days/weeks/months on the job. Signup: http://damguru.com/signup...

read more

Guru Talk: Spencer Harris – Men’s Wearhouse

Posted by on Apr 27, 2015 in DGP Member Interviews | Comments Off on Guru Talk: Spencer Harris – Men’s Wearhouse

According to Spencer, the ability to view a digital asset management system at both the macro and micro levels are key to a company’s long-term success with any DAM implementation. What companies/organizations have you worked for as a DAM professional? What was your role at each? I have been involved in the art of digital asset management since 2007 with my own photography company, which today focuses on high-end, luxury wedding clients. I also currently work as the Photo System Administrator for Men’s Wearhouse, which I have been...

read more

Guru Talk: Dustin Guest – Golf Channel

Posted by on Apr 20, 2015 in DGP Member Interviews | Comments Off on Guru Talk: Dustin Guest – Golf Channel

What once took days, now takes hours because of the digital asset management implementation Dustin has incorporated at the Golf Channel. What companies/organizations have you worked for as a DAM professional? What was your role at each? Asset management has been a primary component of my role here at Golf Channel for about 8 years now. I worked as an offsite coordinator for the Library, and that experience combined with my knowledge of Avid editing systems got me my first Asset Management job within the company as the Media Content...

read more