The DAM Guru Program blog contains educational digital asset management articles and links, program information, and calls for Gurus.

Guru Voices: DGP Member Insights from the IEN Digital Asset (DAM) & Content Leadership Exchange

Posted by on Feb 22, 2018 in DAM Education, DAM Events | 0 comments

Change is happening whether we are ready for it or not. That was one of the major sentiments of The Digital Assets & Content Leadership Exchange presented by Insight Exchange Network in January 2018 in New York. (The keynote from Dieter Reichert, from Censhare deserves its own blog post!) Though this conference is a new player in the Digital Asset Management conference space, this gathering of DAM and Content professionals provided deep dive discussions on a wide range of DAM/CM-related topics, and tips on navigating change. We have...

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DAM Guru Program Director Change

Posted by on Jan 23, 2018 in Featured News, Program Info | 0 comments

DAM Guru Program Appoints Ralph Windsor As New Director London / Aarau, January 23, 2018.  Ralph Windsor, editor of DAM News and Project Director of Digital Asset Management consultants, Daydream is to become the new Director of DAM Guru Program (DGP). DGP is a community DAM education and human resources matching service first established in 2013 by DAM Survival Guide author, David Diamond and sponsored by DAM vendor, Picturepark.  DGP has over 1,100 members and is open to digital asset managers, vendors and consultants from across the DAM...

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An Open Letter about DAM Guru Program

Posted by on Jan 23, 2018 in Featured News, Program Info | 0 comments

Dear DAM Guru Program members, In early 2013 David Diamond texted me from San Francisco. A U.S. competitor had just released its affiliate program. We had been preparing our own such program over the last weeks for launch the next day. Now, that competitor was grabbing the market’s attention ahead of us. Of course, David was super-furious. He swore to me the same night that he would come up with a completely different and far more innovative program. When I woke up a few hours later, I found an expose of the DAM Guru Program in my mailbox....

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See the Forest: 6 Tips for Digital Asset Management (DAM) Sustainability

Posted by on Jan 17, 2018 in DAM Education | 0 comments

As technologists, especially in digital asset management (DAM), we often work in feature-rich systems. One system can do a lot and be utilized for multiple purposes. That flexibility and the capability to be a content hub is one of the reasons DAMs have become desired systems in the enterprise. When implementing digital asset management solutions, we gather requirements, assess our focus technologies, align requirements to capabilities, then go to our tech to build. But, we are in a unique position to take a step back from just...

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Guru Talk: Kathleen Cameron – Nest

Posted by on Jan 15, 2018 in DGP Member Interviews | 0 comments

Kathleen Cameron’s digital asset management experience over the years has shown her that DAM is about the ease in discovering content. If done correctly, users no longer need to be reliant on knowing someone else’s folder structure.

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Guru Talk: Keith McKeon – Hogarth Worldwide

Posted by on Jan 8, 2018 in DGP Member Interviews | 0 comments

Keith McKeon is a Digital Asset Manager who understands that chasing features, without having a clear vision for the goal of a company’s DAM system, will lead to frustration and failure.

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New Digital Asset Management (DAM) Conference Arrives in New York

Posted by on Dec 11, 2017 in DAM Education, Featured News | 0 comments

A new digital asset management (DAM) conference is on the horizon in 2018. Organizer ‘Insight Exchange Network’ is presenting their Digital Assets & Content Leadership Exchange in New York on January 22-24, 2018. It looks to be a conference focused on educational insights from many in the DAM and Content industry.  The three days span a variety of industries, speaking about innovation, efficiencies, strategies, and evolution in the industry. A brief description from IEN website: As content velocity increases and the volume of...

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The Digital Asset Manager (DAM) Salary Survey Returns!

Posted by on Nov 15, 2017 in Featured News | 0 comments

The former DAM Foundation’s Digital Asset Manager salary-focused survey has found new life as a DAM News special initiative. Fellow DAM Gurus Ralph Windsor, Elizabeth Keathley, and Deb Fanslow have brought it back and expanded it. Not only are they capturing compensation and salary information, but gathering wide-ranging data on job responsibilities, professional education, and work-life balance. We are hoping ALL of you participate. The survey is an annual assessment on the scope of digital asset manager pay and work that seeks to...

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7 Tips for Digital Asset Management (DAM) Meetup Group Sustainability

Posted by on Nov 8, 2017 in DAM Education, Program Info | 0 comments

When I started out as a digital asset management administrator, one of my first stops was to the NYCDAM Meetup Group.  I had heard about them at Henry Stewart and Createasphere and was seeking real-world advice on best practices, user acceptance, and a host of other issues involved in managing a DAM. No disrespect to our vendor friends, but I needed to know less about the art of the possible, and more about day-to-day reality. NYCDAM was just what I needed. I met so many wonderful, smart people who were so willing to share their experience...

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Guru Talk: Mark Leslie – Adidas

Posted by on Oct 2, 2017 in DGP Member Interviews | 0 comments

Digital asset management professional, Mark Leslie explains the full power of DAM can only come into play after you completely understand the business processes of where the assets are created and how all audiences that make use of the assets.

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